Marketing Coordinator; A264010-3 Bridge System

Overview

The Marketing Coordinator supports Citywide marketing and communications initiatives by coordinating social media, print, and digital campaigns. This position works with U.S., Mexico, and international marketing agencies to manage project timelines, deliverables, and approval workflows, and serves as a liaison between internal stakeholders and external vendors to ensure timely and accurate execution of marketing efforts. The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job.

Employees may be requested to perform job-related tasks other than those specifically presented in this description.

• Content Execution & Editorial Support: drafts and edits light content for digital channels including newsletters, social media captions, media briefs, and internal marketing reports.
• Assist with uploading and tagging content to digital platforms and review messaging for cultural relevance, grammar, and brand consistency.
• Media Performance & Return on Investment tracking: collect and compile campaign performance data from agencies.
• Identify key metrics (e.g., impressions, clicks, engagement), support internal reporting, and flag areas for improvement or optimization based on analytics.
• Collaborate with departments including Economic Development, Airport, Bridge, and Convention & Visitors Bureau (CVB) to align marketing messaging and promotional materials.
• Attend interdepartmental meetings and ensure consistent branding across divisions.
• Collaborate with creative teams to review and develop deliverables, including design mockups, brochures, social media graphics, and promotional videos.
• Provide timely feedback to agencies and support the Director in ensuring messaging aligns with Port Laredo’s international brand vision.
• Occasionally assist with light edits using tools like Canva or Adobe Express.
• Provide public relations and stakeholder support by assisting in the preparation and coordination of media announcements, press releases, and stakeholder outreach in collaboration with communications consultants and department leadership.
• Support the execution of marketing events such as trade shows, press conferences, and community engagements.
• Assist in material preparation, logistics coordination, and on-site representation when needed.
• Drive a City vehicle for City business use as required.
• Perform related work as assigned.

• Knowledge of agency workflows and project life cycles.
• Knowledge of platforms like Meta Business Suite, Mailchimp, or Constant Contact.
• Knowledge of key marketing metrics (e.g., impressions, CTR, engagement rates).
• Knowledge of cross-cultural awareness.
• Knowledge of basic design principles and visual branding standards.
• Knowledge of basic Public Relations.
• Knowledge of Google Analytics and social insights.
• Knowledge of interpersonal communication.
• Knowledge of visual literacy.

• Skills in proofreading, writing, and adapting content for digital platforms.
• Skills in identifying patterns or gaps in campaign performance.
• Skills in coordinating deadlines, approvals, and deliverables.
• Skills in interpreting data and translating into basic internal reports.
• Skills in preparing and presenting updates in cross-functional meetings.
• Skills in reviewing creative deliverables for consistency and message clarity.
• Skills in media coordination.
• Skills in organizing and hosting.
• Skills in preparing talking points and follow-up communications.
• Ability to manage multiple campaigns simultaneously with attention to detail.
• Ability to ensure cultural sensitivity and language accuracy.
• Ability to support fast-turnaround editorial needs under pressure.
• Ability to think critically and flag areas for optimization.
• Ability to adjust communication style to various audiences (internal/external).
• Ability to work collaboratively with diverse teams.
• Ability to navigate public sector workflows.
• Ability to give constructive feedback to designers or vendors.
• Ability to represent the City and Port with professionalism.
• Ability to adapt in a fast-paced environment.
• Ability to analyze market trends, prepare reports, and recommend strategies to increase facility revenue.
• Ability to project a positive and professional image of the City of Laredo.
• Ability to build and maintain effective working relationships with others.
• Ability to communicate clearly and effectively both orally and in writing.
• Ability to maintain good planning and organizational skills.
• Ability to take and follow directions from supervisor.
• Ability to give directions to and gain compliance from assigned staff.
• Ability to perform strenuous work and routine work.
• Ability to maintain a valid Texas Driver License and a good driving record.
• Ability to project a positive and professional image of the City of Laredo.
• Ability to effectively communicate in English and Spanish where applicable.
• Ability to comply with all City of Laredo policies and…