Marketing Data Coordinator

Position Summary The Marketing Data Coordinator plays a key role in turning multi-channel marketing data into actionable insights that drive campaign strategy and performance. This role analyzes and interprets data across platforms to identify trends, measure success, and uncover opportunities for growth. You’ll use tools like Hub Spot and Google platforms to track, report, and optimize key metrics, while applying SEO and AEO best practices to improve visibility and engagement.

Working closely with the marketing team, you’ll help refine ongoing campaigns and support the development of new, data-driven initiatives. This role also includes managing and optimizing social media advertising to enhance reach, increase conversions, and maximize ROI. This position is Monday through Friday 8:00am – 5:00pm with the potential to work a hybrid schedule.

Key Responsibilities Track and analyze marketing performance across digital platforms (GA4, Google Ads, Meta, Hub Spot).Optimize campaigns and budgets to improve ROAS and conversion outcomes.

Manage tracking infrastructure, including GA4 tags and UTM parameters.

Develop attribution reporting to understand customer journeys and conversion drivers.

Ensure data accuracy and integrity across systems, partnering with IS and marketing teams.

Monitor email and paid media performance, providing insights to improve engagement and results.

Support SEO efforts, landing page tracking, and ongoing marketing analytics initiatives.

Ensure compliance with regulatory standards and internal policies.

What We Offer Competitive pay based on experience

Comprehensive benefits package (medical, dental, 401(k), etc.)Paid time off and company holidays

Opportunities for professional growth and advancement

Supportive, collaborative work environment

Required Qualifications 2-5 years of related progressive experience, preferably in a financial environment.

Attention to detail with excellent organizational skills

Analytical skills

Ability to work independently and manage a high-volume workload

Strong knowledge of marketing software programs with project management abilities.

Bachelor’s degree in related field or equivalent experience

Preferred Qualifications

Experience with Hub Spot and Google Platforms Search engine expertise (SEO & AEO)
Competencies Results-driven

Attention to detail

Strong analytical thinking

Effective communicator

Team-oriented with cross-functional collaboration skills

Equal Opportunity Employer / Veterans / Disabled Bilingual a plus.
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