Sr Marketing Automation Specialist

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

We're looking for a hands-on Marketing Automation Specialist to own the day-to-day operations of our Marketo Engage instance supporting two of The Freeman Company’s brands — Sparks and 3D Exhibits. This role is the execution engine behind our owned channel campaign activity — partnering closely with campaign marketing teams to build, launch, and report on Marketo marketing automation programs across email, digital, and events.

This is a great fit for someone who knows Marketo inside and out, takes pride in clean and efficient builds, and thrives in a fast-moving environment where attention to detail and responsiveness directly impact campaign outcomes.

This role sits at a moment of real platform evolution — our Marketo instance is part of a broader multi-brand Salesforce consolidation — so comfort with change, and a forward-thinking approach to using AI to streamline campaign builds, QA, and reporting, will set the best candidates apart.

This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Philadelphia, PA; however, we are also open to candidates based out of:

Platform Operations & Campaign Execution

• Own day-to-day Marketo execution across a shared instance supporting Sparks and 3D Exhibits, including Marketo program creation, email builds, landing page development, and reporting
• Partner with campaign marketing teams to translate campaign briefs into fully built Marketo programs — ensuring assets are set up correctly, QA'd, and deployed on schedule
• Build and manage email, digital, and event Marketo programs end-to‑end, maintaining accurate Salesforce sync and keeping program costs updated throughout the campaign lifecycle
• Serve as the primary Marketo point of contact for campaign marketing stakeholders — fielding requests, managing timelines, and driving execution
• Collaborate with the Analytics & Insights team on campaign reporting and attribution, and stay closely aligned with the ongoing Marketo/Salesforce consolidation initiative as the instance evolves
• Bring a forward-thinking approach to AI-assisted workflows — using AI tools to speed up program builds, QA, and reporting where it makes sense
• Advise campaign marketing teams and campaign leads on ways to enhance program performance and structure, drawing on working knowledge of marketing strategy — this role is expected to guide, not just execute
• Maintain naming conventions and program taxonomy across the shared instance so campaigns, programs, and UTMs stay consistent and reportable across both brands
• Manage list hygiene — deduping, suppression lists, and bounce/unsubscribe processing — to keep the shared database clean and compliant
• Set clear turnaround expectations for intake requests and triage competing priorities across Sparks and 3D transparently
• Document processes and support backup coverage so platform operations continue smoothly during PTO or absences

How We’ll Measure Success

• Campaigns are QA’d and deployed on time, with minimal error rates
• Stakeholders trust this person as a responsive, reliable point of contact
• Program hygiene (naming conventions, cost tracking, Salesforce sync) stays clean and audit-ready

Must-Have

• 5+ years of hands‑on Marketo Engage experience with demonstrated ownership of day‑to‑day platform operations
• Bachelor's Degree from an accredited four year college or university is required
• Proven ability to build and launch end‑to‑end Marketo programs — emails, landing pages, forms, smart lists, and campaigns
• Working knowledge of marketing strategy fundamentals, with the ability to proactively advise campaign leads and stakeholders on ways to strengthen…