Director of Sales- Double tree Hilton Laredo

Overview

Position Title:

Director of Sales

Department:
Sales/Operations

Reports To:

Corporate Director of Sales/Vice President of Sales

Location:

On-Site (USA)

Position Type:
Full-Time, Exempt

Shreem Capital, a trailblazer in the hotel industry, is actively seeking a dynamic and experienced Director of Sales to shape and optimize our hotel’s sales landscape. Grounded in radical honesty and transparency principles, our company culture encourages the open sharing of information, fostering an environment where every stakeholder s input is valued.

• Sales Leadership & Revenue Generation:
  • Develop, implement, and manage the hotel’s annual sales plan aligned with brand standards and property goals.
  • Lead direct sales efforts including group business, corporate accounts, government, SMERF, and extended stay segments.
  • Identify new business opportunities through proactive prospecting, networking, and community involvement.
  • Achieve and exceed monthly, quarterly, and annual revenue goals for rooms, F&B, and meeting space.
  • Collaborate with Revenue Management to optimize pricing strategies and inventory control.
• Client Relationships & Customer Service:
  • Build and maintain strong relationships with key accounts, clients, and third-party partners to drive repeat business.
  • Ensure client satisfaction through timely responses, tailored proposals, and post-event follow-up.
  • Represent the hotel at industry and community events, trade shows, and Hilton brand initiatives.
• Team & Cross-Department
  
  Collaboration:
  
  
  • Lead, coach, and develop the sales team to meet individual and team KPIs.
  • Work closely with operations, catering, and front office teams to ensure seamless execution of group events and guest expectations.
  • Foster a collaborative and high-performance culture in line with Hilton’s values and service pillars.

• Room Revenue Growth Year-Over-Year (YoY)
• Conversion Ratio of Leads to Confirmed Business
• Group RevPAR Index vs. Competitive Set
• Customer Satisfaction Scores (e.g., SALT/Medallia)
• Account Retention and Repeat Business Metrics
• Sales Activity Volume (calls, site visits, proposals)
• CRM and lead response timeliness (per Hilton guidelines)

• Bachelor’s degree in Hospitality, Business, or related field preferred.
• 3–5 years of progressive sales leadership experience in a full-service hotel environment.
• Strong knowledge of Hilton systems including Delphi.fdc, OnQ, and the Hilton Sales Platform (HSP).
• Proven track record of exceeding sales targets and delivering high client satisfaction.
• Excellent communication, negotiation, and interpersonal skills.
• Bilingual in English and Spanish preferred (due to regional market needs).
• Knowledge of Laredo market a plus.

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to travel locally and occasionally regionally for sales calls and industry events.

• Competitive salary and bonus structure
• PTO and paid holidays
• Hilton Team Member Travel Program
• Professional development opportunities within our hospitality portfolio
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Relocation assistance
• Vision insurance

Shreem Capital is an Equal Opportunity Employer.

Job Type: Full-time

• How many years of hotel sales experience do you have?
• Are you willing to relocate to the Laredo,TX?

• Laredo, TX 78040:
  Relocate before starting work (Required)
• Work Location:
  
  In person