Global Trade Strategy Director
Job in
Largo, Pinellas County, Florida, 34640, USA
Listed on 2026-06-13
Listing for:
Pinellas County Government
Per diem
position Listed on 2026-06-13
Job specializations:
-
Business
Business Management, Corporate Strategy, Business Administration, Business Analyst -
Management
Business Management, Corporate Strategy, Business Administration, Business Analyst
Job Description & How to Apply Below
Global Travel Trade Strategy Director (CVB Manager)
Location: 8200 Bryan Dairy Road, Largo, FL 33777
Schedule:
Frequent domestic and international travel is required for trade shows, sales missions, and industry events.
The position may require evening, weekend, and holiday work to support global markets and the CVB's sales activities. Eligible for up to two (2) remote workdays.
The Global Travel Trade Strategy Director is a leadership role with Visit St. Pete/Clearwater (Visit
SPC) and the Convention and Visitors Bureau (CVB), Pinellas County's Destination Marketing Organization. This position develops and leads the County's international tourism and travel trade strategy to increase visitation, tourism revenue, and global market presence. The Director oversees international market development, strategic partnerships, budget investments, and a team of professionals focused on delivering measurable results.
Key Responsibilities:
- Develop and implement international travel trade and market development strategies.
- Manage relationships with travel trade partners, in-market representatives, and industry stakeholders.
- Oversee international market investments, budgets, and performance metrics.
- Identify and pursue growth opportunities in established and emerging markets.
- Collaborate with Marketing and Advertising teams to convert destination demand into bookable travel.
- Lead, mentor, and develop staff while fostering a culture of accountability and performance.
- Represent VSPC at trade shows, sales missions, and other industry events.
This position supports key international markets, including the United Kingdom/Ireland, Germany (DACH), Brazil, and Mexico. Frequent international travel is required. The successful candidate will possess strong leadership and cross-cultural communication skills and must be available to work evenings, weekends, and holidays as needed to support global business objectives.
What Would You Do?
Global Strategy & Leadership
- Owns and drives Visit
SPC's global travel trade and international sales strategy, including market prioritization, annual sales plan development, budget allocation, and KPI setting across all international markets.
- Serves as the senior internal authority on international travel trends, competitive positioning, and market intelligence; translates insights into actionable strategic recommendations for leadership.
- Directs, coordinates, and evaluates the performance of contracted in-market sales representatives in Tier 1 markets (UK, Germany, Brazil, Mexico) and emerging Tier 2 markets; establishes clear goals, deliverables, and accountability structures.
- Leads and manages a team of internal staff by providing coaching, mentorship, and performance guidance.
- Develops and monitors annual department budget; manages expenditures, expense reporting, and return-on-investment analysis by market and trade partner.
- Builds and manages relationships with global travel trade partners including international tour operators, travel advisors, group planners, and major accounts.
- Leads and participates in major international trade shows, as well as targeted sales missions and FAM (familiarization) trip programs.
- Directs the creation and ongoing development of packaged travel product (hotels, attractions, itineraries) in collaboration with trade partners and destination partners, designed to grow bookable inventory in international markets.
- Oversees co-operative marketing programs and joint marketing agreements with tour operators and travel advisors to amplify reach in priority markets.
- Collaborates with airlines, airports, and economic development stakeholders to support air service development that connects key international markets to Pinellas County/Tampa Bay.
- Monitors international airlift capacity and booking trends to inform market strategy and resource allocation.
- Tracks and analyzes international visitation data, length of stay, visitor spend, and trade partner performance; generates regular reports for CVB leadership and the Tourist Development Council.
- Utilizes Customer Relationship Management (CRM) tools, including Simpleview, to manage contacts, track activity, and generate market reports.
- Measures and reports on ROI by market, by trade partner, and by trade show or sales mission to continually optimize investment allocation.
- Partners with the CVB Marketing/Advertising division to ensure international strategy informs demand-generation campaigns and that marketing materials are accurate, current, and culturally appropriate for target markets.
- Collaborates with other CVB departments on destination development, sports sales, meetings and conventions, and partner relations to provide international leads and ensure a unified destination experience.
- Represents VSPC at industry committees, Tourist Development Council meetings, and partner events as required; serves as an…
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