Social Media Content Coordinator

The Content Creation Coordinator is responsible for planning, capturing, creating, organizing, and optimizing visual content for Nakery Beauty and Liz Folce's organic social channels and paid advertising. This role ensures there is always a pipeline of high-quality creative assets while maintaining a cohesive luxury brand presence across every social platform. The Content Creation Coordinator partners closely with the marketing and social creative team to execute creative initiatives that support marketing campaigns and business goals.

• Film short-form content for Instagram Reels, Tik Tok, You Tube Shorts, and paid social advertisements.
• Edit videos for both organic social media and paid advertising.
• Capture static imagery using a smartphone or camera for use across social platforms.
• Create UGC-style content for marketing campaigns.
• Capture behind-the-scenes footage during product launches, events, content shoots, and brand initiatives.
• Film product demonstrations, tutorials, and educational content.
• Research social media trends and translate them into branded content opportunities in partnership with the social media / marketing team.
• Assist with content creation for seasonal campaigns, promotions, and product launches.

• Build and maintain monthly content plans based on campaign priorities in partnership with the social media / marketing team.
• Present upcoming content concepts, shoot ideas, and filming schedules.
• Work closely with the Social Creative & Content Manager on creative direction.
• Assist in planning and executing social-first campaign shoots.
• Support the organization of the content calendar, including trending content, educational content, evergreen content, and campaign deliverables.
• Maintain an evergreen library of reusable content.
• Partner with the social media / marketing team to execute platform-specific content strategies and optimization plans.

As social commerce continues to evolve, Tik Tok has become both an entertainment and shopping platform.

Responsibilities include:

• Create platform-specific content that differentiates entertaining videos from Tik Tok Shop shoppable content.
• Film and edit Tik Tok Shop videos designed to support product sales.
• Create shoppable content featuring Nakery Beauty products for both the Nakery Beauty and Liz Folce social channels.
• Partner with the social media / marketing team to align Tik Tok Shop content with current campaigns, product priorities, and platform best practices.

• Organize and maintain Dropbox folders and creative libraries.
• Label and archive photo and video assets for easy retrieval.
• Ensure creative assets are accessible across departments.
• Maintain version control and organize final approved assets.
• Upload and organize assets for future marketing use.

• Keep profile photos, banners, highlights, and cover images updated across all social platforms.
• Ensure visual consistency across Instagram, Facebook, Tik Tok, You Tube, and future platforms.
• Partner with the social media / marketing team to recommend visual refreshes that support campaigns, launches, and seasonal initiatives.

• Track content performance across social platforms in partnership with the social media / marketing team.
• Analyze top-performing videos, creative formats, hooks, and trends.
• Assist in preparing monthly creative insights and recommendations.
• Identify opportunities to improve engagement and creative performance.
• Monitor competitor content, industry trends, and emerging social platforms.
• Provide creative recommendations based on performance data and audience engagement.

• Consistent delivery of high-quality visual content.
• Organized and accessible creative asset library.
• Monthly content plans prepared in advance.
• Fresh and engaging platform visuals throughout campaigns.
• Creative recommendations supported by performance insights.
• Strong collaboration with the social media / marketing team and cross-functional marketing partners.
• High-quality content that supports both organic growth and paid advertising initiatives.

• Bachelor's degree in…