Vice President of Sales & Revenue

Compensation: Competitive base salary + performance-based incentive/commission tied directly to revenue KPIs

Company

Description:

Raeya Wellness is a luxury, women's wellness sanctuary in Las Vegas dedicated to whole-body healing, hormone balance, and nervous system support. Offering elevated, science-backed treatments and experiences, designed to help women feel restored, empowered, and supported in their everyday lives.

Role Overview:

Raeya is seeking a Vice President of Sales & Revenue Growth to fully own and drive top-line revenue across all channels. This role is accountable for strategy, execution, optimization, and results for customer acquisition, conversion, retention, and lifetime value.

This is a hands-on, results-driven executive role, not a passive leadership position. The VP of Sales will build, execute, and scale Raeya’s revenue engine across paid media, organic growth, partnerships, email/SMS, events, community activations, outbound efforts, and on-site/off-site lead generation, while consistently meeting and exceeding revenue targets.

This leader will serve as the chief architect of Raeya’s growth and monetization strategy, translating brand vision into predictable, scalable revenue.

• Revenue Ownership & Forecasting
  • Own 100% of revenue performance across all offerings (memberships, services, packages, medical/wellness services, events, retail, add-ons)
  • Set and manage monthly, quarterly, and annual revenue targets
  • Build revenue forecasts, dashboards, and reporting systems
  • Identify and execute new revenue streams, pricing strategies, packaging, upsells, and cross-sells
  • Ensure predictable, repeatable, and scalable revenue growth
• Customer Acquisition & Growth Channels
  • Own and optimize all customer acquisition channels, including:
  • Paid Advertising
  • Lead paid acquisition strategy across Meta, Google, Tik Tok, You Tube, and emerging platforms
  • Own Customer Acquisition Cost (CAC) targets and ROI
  • Oversee funnel strategy, landing pages, conversion tracking, creative testing, and optimization
  • Manage agencies or in-house teams as needed
• Organic & Community Growth
  • Drive organic lead generation through social media, content, SEO, referrals, and community initiatives
  • Partner with brand and content teams to align messaging with conversion goals
  • Build systems that convert organic engagement into measurable revenue
• Email, SMS & CRM
  • Own email and SMS strategy end-to-end, including:
  • Retention and reactivation
  • Upsell and cross-sell campaigns
  • Maintain clean CRM pipelines and ensure accurate attribution and tracking
  • Design and manage end-to-end sales funnels from first touch to close
  • Own lead qualification, follow-up systems, conversion optimization, and close rates
  • Build SOPs for inbound and outbound sales processes
  • Ensure seamless handoff between marketing, sales, and operations
  • Track and optimize KPIs such as conversion rate, close rate, LTV, churn, and retention
  • Plan and execute external events, pop-ups, workshops, brand activations, and partnerships to generate new leads
  • Own off-site and community-based growth strategies (corporate wellness, local partnerships, influencers, referral partners)
  • Develop systems to capture, nurture, and convert event-generated leads
  • Measure ROI of all events and partnerships
  • Build, manage, and scale the sales and growth team as needed
  • Set clear goals, KPIs, and accountability for team members
  • Collaborate closely with:
  • Clinical / Wellness team
  • Foster a healthy, high-performance, collaborative culture
• Data, Analytics & Optimization
  • Own all revenue-related reporting and analytics
  • Track performance across channels and adjust strategy quickly
  • Use data to drive decisions, experiments, and optimizations
  • Present clear insights and recommendations to leadership

• 7–10+ years of experience in sales, revenue growth, or performance marketing leadership
• Proven track record of owning and scaling revenue
• Strong understanding of paid ads, funnels, email/SMS, organic growth, and attribution
• Experience with events, partnerships, and community-based lead generation
• Analytical, strategic, and execution-focused
• Comfortable in a fast-growing, founder-led environment
• Wellness, fitness, medical, hospitality, or lifestyle brand experience a strong plus

• Revenue targets are consistently met or exceeded
• Customer acquisition costs are optimized and predictable
• Growth systems are documented, scalable, and efficient
• Clear visibility into performance and forecasting
• Strong collaboration across teams with minimal friction
• Raeya has a repeatable, scalable revenue engine