Sr. Analyst, Revenue & Consumer Insights
Listed on 2026-08-21
-
Business
Data Analyst
ABOUT AREA
15 LAS VEGAS AREA
15, located parallel to the Las Vegas Strip, represents the world s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA
15 s curated mix of dynamic destinations-including LIFTOFF Bar and Ride, Meow Wolf s Omega Mart, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World:
Portals Into the Infinite, Museum Fiasco, Dopeameme Institute for Pleasure Research (D.I.P.R.), JOHN WICK EXPERIENCE and many more-represents what s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA
15 attracts visitors of all ages. Zone 2:
The Terminals at the AREA
15 District welcomes Universal Destinations & Experiences new, year-round horror entertainment experience Universal Horror Unleashed, Felix & Paul Studios Interstellar Arc, The Escape Game/Great Big Game Show and many more coming soon! Follow on Instagram and Facebook: @AREA
15
Official; and You Tube: AREA
15. Hashtag: #AREA
15. AREA
15 is an equal opportunity employer and values diversity. We are committed to complying with all federal, state and local laws providing equal opportunities and all other employment laws and regulations.
Position Sr. Analyst, Consumer Insights
Description
AREA
15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion.
The Sr. Revenue Analyst supports the design, performance monitoring, and optimization of AREA
15 s admissions product portfolio - experience passes, bundles, A15 Pass membership, and VIP programs. This role translates transaction data, demand patterns, and guest behavior into clear analytical inputs that inform pricing, packaging, and forecasting decisions across admissions revenue channels.
Working in close partnership with the SVP of Revenue and Commercial Strategy, this manager builds and maintains the reporting infrastructure, demand models, and analytical frameworks that give leadership visibility into commercial performance and support data-driven product decisions.
RESPONSIBILITIES AND DUTIES:- Develops and maintains KPI dashboards, demand calendars, and reporting cadences that give leadership consistent visibility into admissions performance across attraction passes, bundles, memberships, and VIP programs.
- Translates admissions transaction data, conversion rates, attach rates, revenue per guest, and visit frequency into clear, decision-ready reporting for commercial leadership.
- Leverages AREA
15 s existing analytics stack - Looker, Experience OS, and connected POS and e-commerce systems to maintain data quality, integrity, and timeliness across all reporting outputs. - Builds and refines demand forecasting models for admissions products, incorporating the Las Vegas events calendar, seasonality patterns, and historical transaction data.
- Translates demand forecast trends into structured product inventory recommendations. Including capacity tiering, release windows, and blackout date guidance for review by commercial leadership.
- Back-tests forecast accuracy against actuals and iterates methodology as new data and patterns emerge.
- Provides analytical support for pricing and packaging decisions across the admissions product suite: passes, bundles, A15 Pass membership tiers, and VIP.
- Designs and executes A/B pricing tests and bundle configuration experiments with clear hypotheses, control groups, and statistically sound read-outs.
- Identifies bundle optimization opportunities through attach rate, conversion, and revenue-per-visitor analysis, surfacing findings and recommendations to leadership.
- Apply segmentation practices to identify distinct guest cohorts based on admissions purchase behavior: pass type, bundle selection, visit frequency, and channel.
- Surfaces insights that inform pass pricing strategy,…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).