Director of Marketing & Business Development; Hospice Job Las Vegas area,Nevada USA,Business

Position: Director of Marketing & Business Development (Hospice)

Description

Position Summary

The Director of Marketing & Business Development is responsible for driving the growth and development of Pro Care Hospice's adult and pediatric hospice and Pro Care Continuum palliative care service lines. This includes creating and implementing a comprehensive business development strategy to increase patient admissions, strengthen community and professional referral relationships, and establish Pro Care Hospice as a leader in hospice and palliative care services.

The Director will collaborate with leadership to develop strategic growth plans, ensuring alignment with Pro Care’s mission, vision, and values while fostering a compassionate and credible image in the community.

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Accountability: Reports to CEO

Direct Reports: Community Liaisons and other marketing team members

FLSA Status: Exempt/Salary

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Requirements

Essential Duties and Responsibilities

Fosters and maintains an effective working relationship between peers, professional staff, and other personnel within the community

Has a solid understanding of basic hospice regulations, levels of care and admission criteria

Remains up to date on both Federal and State regulations as they change and promptly educates referral sources to changes in the regulations when necessary

Leads, manages, and supervises the marketing team

Strategic Growth:
Collaborates with leadership to develop and execute growth strategies, including defining target goals and milestones

Referral Network Expansion:
Builds and maintains relationships with hospitals, physician offices, SNFs, assisted living facilities, group homes, and other referral sources to increase qualified referrals

Performance Metrics:
Meets or exceeds the minimum monthly goals as established from time to time, and tracks and reports progress on these goals during weekly and monthly leadership meetings

Marketing and Outreach:
Leads efforts to increase community awareness of Pro Care's services by coordinating educational initiatives, events, and campaigns

Collaboration:

Works closely with leadership and Board to develop growth strategies and evaluate outcomes

Educational Advocacy:
Organizes and delivers presentations to educate referral sources and the community about Company services, addressing common misconceptions and highlighting Company’s unique value

Mentorship:
Mentors team members to strengthen referral partnerships and ensure a high standard of professionalism and compassion

Uses the CRM software and community resources to research and identify referral sources and marketing opportunities in the community

Has the ability to create new relationships by constantly seeking out new referral relationships and opportunities in the communities served

Maintains an accurate book of business within the company CRM database including updates on daily, weekly, and monthly visits as well as ensuring accurate referral source information within the database

Ensures that all marketing materials are current and up to date with Pro Care policy and current regulations-notifies management if any marketing material is out-of-date or incorrect

Plans for, and achieves monthly goals for referral contacts and admissions

Is proactive, organized, timely and appropriately persistent in pursuing leads and follow-up

Gathers data on patient referrals to assist with the admission process when requested

Demonstrates ability to problem-solve and make decisions by assessing situations and considering alternatives, seeking guidance and direction as necessary, utilizing proper chain of command

Demonstrates effective time management skills by coordinating activities to achieve maximum productivity and efficiency, willingness to adjust or revise work schedules as requested

Demonstrates ability to problem-solve and make decisions by assessing situations and considering alternatives, seeking guidance and direction as necessary, utilizing proper chain of command

Stays current with all mandatory agency and regulatory requirements

Ability to make “cold calls” by…