Content Creator Sewing Industry

Job Description

• Relieves critical content bottleneck:
  Our Content Manager is stretched too thin—you’ll unlock our visual production capacity

• Enables video content restart:
  We’re ready to scale You Tube and need someone who can create long-form tutorials

• Supports all channels:
  Your content will fuel organic social, paid ads, blog visuals, and email marketing, website visuals.

• Shoot high-quality product photos for website, social media, and advertising

• Produce lifestyle photography showing products in real sewing/quilting contexts

• Create step-by-step tutorial photos for blog posts and how-to guides

• Capture b-roll footage for videos, ads, and social content

• Film and edit full-length tutorials demonstrating product usage and techniques

• Create short-form video content for Instagram Reels, Tik Tok, and You Tube Shorts

• Edit You Tube long-form content (tutorials, technique deep-dives, product showcases)

• Add text overlays, music, and professional post-production elements

• Appear on camera for product demonstrations and tutorials

• Become a recognizable face of the brand to build trust with our community

• Bring warmth, authenticity, and relatability to video content

• Provide raw video footage and photos for paid advertising campaigns

• Create hook variations and attention-grabbing opening shots

• Collaborate with Creative Strategy Agency to fulfill ad creative briefs

• Source and coordinate user-generated content from our community

• Identify and reach out to customers with compelling content to feature

⭐ Critical Requirement:
You must have sewing or quilting knowledge.

You’ll be demonstrating techniques, using terminology correctly, and connecting authentically with our audience of experienced sewers and quilters.

• Sewing/quilting knowledge—personal experience with sewing, quilting, or related fiber arts

• 2+ years of content creation experience—portfolio demonstrating photography and/or video production

• Video production skills—filming, lighting, editing, and post-production

• Proficiency with video editing software—Cap Cut, Adobe Premiere Pro, Final Cut, DaVinci Resolve, or similar

• Photo editing skills and proficiency with editing software—Adobe Lightroom, Affinity Photo, Capture One, or similar.

• On-camera comfort—willing and able to appear in videos and tutorials

• Understanding of social media formats—what works on Instagram, Tik Tok, Pinterest, and You Tube

• Own equipment or access to quality camera/lighting setup

• Excellent English communication skills—written and spoken

• Self-motivated and organized—comfortable working remotely with minimal supervision

• Experience as a quilting/sewing You Tuber, pattern designer, or craft influencer

• Existing social following in the sewing/quilting niche (1K-10K+ subscribers)

• Experience creating content for DTC ecommerce brands

• Basic graphic design skills (Canva, Photoshop, Illustrator & Indesign)

• Experience with product photography and studio lighting

• Understanding of paid social ad creative best practices

• General marketers who haven’t created visual content hands-on

• Media buyers or paid ads specialists (this is a content creation role)

• Writers or copywriters without video/photo production experience

• Social media managers who only schedule content created by others

• Applicants with no sewing or quilting experience

Your Team

You’ll work within the Content Team and collaborate closely with:

• Greg (Co-CEO)—Content & Social Strategy oversight

• Tricia (Social Media Manager)—Primary collaborator for social content direction and scheduling

• An (Content Manager)—Blog visuals, niche accuracy reviews, You Tube long-form video scripting

• Larry (Paid Ads Manager)—Ad creative requests and performance feedback

• Derrick (Head of Marketing)—Website creative requests

• Product Team—Product photography (for packaging and product pages)

We re a fully remote ecommerce company spanning four continents. Our 12-person core team connects daily through Slack and weekly on Google Meet, navigating four time zones.

Everyone on the team has…