Head of Brand & Product

About The Role

Some people live for the moment a new product comes together — the name clicks, the label feels right, the packaging looks exactly like the idea in your head. If that's you, keep reading. We’re looking for a creative lead who wants to own the full brand and product experience at Clean Nutra — a $150M+ supplement brand with 200+ SKUs, 15,000 orders a day, and a product pipeline that never slows down.

This role is about bringing new products to life visually and conceptually: naming them, designing their labels, building out their packaging, and making sure everything we put out looks and feels like a brand people love.

You’ll work directly with our founding team, move fast, and have real creative ownership over one of the fastest-growing supplement companies in the country. No bureaucracy, no design-by-committee. Just a lot of products to build and the freedom to make them great.

Product Naming & Concept Development

• Name new products and product lines — developing names that are memorable, on-brand, and built to perform across Amazon, retail, and social
• Build and maintain the naming architecture across the portfolio so the product lineup feels cohesive as it scales
• Develop product concepts in partnership with leadership — translating a product idea into something tangible with a name, a story, and a look
• Stay ahead of trends in the supplement and wellness space to identify new product opportunities and positioning angles

Label & Packaging Design

• Own label design across the full SKU catalog — directing the visual identity of every product we put out
• Design and direct retail cartons, shipping boxes, display units, and all secondary packaging
• Ensure every label and package is consistent with the brand, compelling on shelf, and compliant with platform and retailer requirements
• Manage design iterations quickly — we move fast and you’ll need to too
• Work with outside designers and creative vendors as needed, directing their output to match the brand vision

Brand Identity & Creative Direction

• Own Clean Nutra's visual brand — the look, feel, color language, typography, and tone that ties the entire portfolio together
• Evolve the brand as we grow into new channels, categories, and audiences without losing what makes it recognizable
• Write or direct on-pack copy: benefit callouts, usage language, brand voice — everything the customer reads on the product
• Develop seasonal, limited-edition, and promotional packaging concepts that stand out and drive conversion

Cross-Functional Collaboration

• Partner with the founding team on new product decisions — you'll be in the room when new ideas take shape
• Coordinate with the supply chain team on packaging specs, materials, and production timelines when needed
• Collaborate with marketing on how new products are positioned and presented across channels
• Occasionally connect with manufacturers to communicate design and packaging specs — you don't own the manufacturer relationship, but you'll need to speak their language

• 7–10+ years of experience in brand, creative, or product roles — ideally at a supplement, wellness, beauty, or consumer packaged goods brand
• A strong, demonstrable design eye — you have led or closely directed label and packaging projects and have a portfolio to show for it
• Experience owning product naming end-to-end— not only contributing ideas but driving the process from concept to final name
• Comfort working in a fast-moving environment where priorities shift and launches happen quickly
• Ability to manage multiple projects and SKUs simultaneously without dropping quality
• Experience working with or directing outside designers, agencies, or freelancers
• Familiarity with packaging requirements for Amazon, Walmart, and major retail channels is a plus
• A collaborative, low-ego approach — you can take direction, give direction, and adapt without friction

This role is a great fit for someone who gets genuinely excited about the creative side of building a brand — someone who obsesses over font choices, gets fired up about a good product name, and has strong opinions about what makes packaging feel premium versus forgettable.…