Paid Media Specialist​/SR Paid Media Specialist AQ

Are you a performance marketing trailblazer ready to make an immediate, tangible impact on a global platform? Aquent, a leading talent solutions partner, is seeking a visionary to drive significant growth for a premier platform that is defining its industry. This is your opportunity to not just manage campaigns, but to sculpt the future of user acquisition, transforming data into actionable strategies that will propel our client’s brand forward during a pivotal phase of brand transformation.

Our client, a global leader in its specialized platform category, is committed to connecting individuals through innovative digital experiences. They are currently embarking on a significant brand transformation, making this an exceptionally exciting time to join their dynamic team. As an Aquent talent, you will play a crucial role in their journey, contributing directly to their mission of delivering unparalleled value to their user base.

We are seeking a highly skilled and hands-on professional to take full ownership of paid acquisition, from strategy to execution, across a diverse range of digital channels. This role is perfect for a builder who thrives on identifying opportunities, optimizing performance, and delivering measurable results. You will be instrumental in building robust campaigns, structuring accounts for scale, shipping impactful ads, meticulously analyzing performance data, and continuously refining strategies to achieve ambitious growth targets.

Your expertise will directly influence the acquisition of new users and the overall success of the platform, working closely with Creative, Data & Analytics, Product, and Lifecycle teams.

• Lead the end-to-end build and management of paid campaigns across Google Ads (Search, PMax, Demand Gen, You Tube), Meta, Tik Tok, Snapchat, Pinterest, Linked In, and other emerging platforms.
• Develop and implement advanced account structures, including campaign taxonomy, ad-group logic, audience layers, bidding strategies, naming conventions, and asset organization, to ensure scalability and efficiency.
• Execute daily optimizations across all active accounts, performing bid adjustments, negative targeting, audience pruning, budget reallocation, and creative rotation to maintain or improve target CPA, ROAS, and payback metrics.
• Manage substantial monthly ad spend, demonstrating the discipline to scale investments when performance excels and strategically pull back when efficiency declines.
• Deploy sophisticated bidding strategies (tCPA, tROAS, Advantage+, PMax, value-based), understanding when to leverage automated systems and when to intervene with manual adjustments.
• Act as the primary liaison with ad platform representatives, securing beta access, resolving policy escalations, and swiftly addressing account suspensions.
• Own the full spectrum of event tracking and conversion setup, utilizing tag management systems, analytics platforms, server-side infrastructure, attribution tools, and platform pixels/APIs.
• Enforce rigorous tracking discipline, ensuring clean URL parameters, accurate conversion events, deduplicated pixels, and a comprehensive measurement plan for every launch.
• Independently analyze performance data, pulling insights from dashboards and data warehouses (Looker, Tableau, or similar) to translate metrics like ROAS, CPA, CTR, CPC, and CPM into LTV, CAC, payback, and contribution margin for leadership.
• Drive a continuous creative testing engine for ad copy, hooks, static and video creative, thumbnails, and landing-page pairings, with a minimum of weekly iterations.
• Provide precise briefs to the Creative team, incorporating performance data, competitor insights, clear hypotheses, format…