Paid Media Specialist​/SR Paid Media Specialist AQ

Are you a performance marketing trailblazer ready to make an immediate, tangible impact on a global platform? Aquent, a leading talent solutions partner, is seeking a visionary to drive significant growth for a premier platform that is defining its industry. This is your opportunity to not just manage campaigns, but to sculpt the future of user acquisition, transforming data into actionable strategies that will propel our client’s brand forward during a pivotal phase of brand transformation.

Our client, a global leader pioneering innovative digital experiences, is dedicated to connecting individuals through a specialized platform. They are currently embarking on a significant brand transformation, making this an exceptionally exciting time to join their dynamic team. As an Aquent talent, you will play a crucial role in their journey, contributing directly to their mission of delivering unparalleled value to their user base.

We’re on the hunt for a highly skilled, hands‑on professional ready to seize full ownership of paid acquisition! This is your chance to build, optimize, and scale compelling campaigns that directly fuel user growth and shape the future of a transforming brand. If you thrive on turning data into dazzling performance and relish the challenge of achieving ambitious growth targets, this is the role where you’ll make an undeniable mark.

You’ll be instrumental in crafting robust campaigns, designing scalable account structures, launching impactful ads, meticulously analyzing performance data, and continuously refining strategies to propel the platform forward. Your expertise will directly influence new user acquisition and the overall success of the platform, collaborating closely with Creative, Data & Analytics, Product, and Lifecycle teams to create a cohesive user journey.

• Lead the end-to-end build and management of paid campaigns across a diverse array of platforms including Google Ads (Search, PMax, Demand Gen, You Tube), Meta, Tik Tok, Snapchat, Pinterest, Linked In, and other emerging channels.
• Develop and implement advanced account structures, including campaign taxonomy, ad‑group logic, audience layers, bidding strategies, naming conventions, and asset organization, ensuring maximum scalability and efficiency.
• Execute daily optimizations across all active accounts, performing precise bid adjustments, negative targeting, audience pruning, budget reallocation, and creative rotation to maintain or surpass target CPA, ROAS, and payback metrics.
• Manage substantial monthly ad spend, demonstrating the strategic discipline to scale investments when performance excels and judiciously pull back when efficiency declines.
• Deploy sophisticated bidding strategies (tCPA, tROAS, Advantage+, PMax, value‑based), adeptly navigating when to leverage automated systems and when to intervene with manual adjustments.
• Act as the primary liaison with ad platform representatives, securing crucial beta access, resolving policy escalations, and swiftly addressing account suspensions.
• Own the full spectrum of event tracking and conversion setup, utilizing tag management systems, analytics platforms, server‑side infrastructure, attribution tools, and platform pixels/APIs.
• Enforce rigorous tracking discipline, ensuring clean URL parameters, accurate conversion events, deduplicated pixels, and a comprehensive measurement plan for every campaign launch.
• Independently analyze performance data, extracting critical insights from dashboards and data warehouses (Looker, Tableau, or similar) to translate metrics like ROAS, CPA, CTR, CPC, and CPM into actionable LTV, CAC, payback, and contribution margin for leadership reporting.
• Drive a continuous…