Senior Director of VIP iGaming

Job Summary

The Senior Director of VIP iGaming will lead the strategic development and execution of VIP programs across our iGaming platforms. This role is responsible for driving player engagement, retention, and lifetime value through personalized high-touch service, and data‑driven decision‑making. They will oversee the daily performance of the Digital iGaming Executive Host Team. The ideal candidate is a seasoned leader with deep knowledge of the iGaming industry, a passion for customer excellence, and a proven track record of managing multiple teams and systems.

Key Relationships:
External Vendors, Property Marketing and Operations Teams, iGaming Product Team, iGaming Marketing Team, Payments, Risk and Compliance, Customer Service, Digital Sports VIP.

• Oversee the commercial performance of the Digital iGaming Executive Host Team.
• Design and evolve the VIP Strategy across multiple jurisdictions, platforms and player segments.
• Work with analytics to refine player segmentation models using behavioral, transactional, and predictive analysis.
• Lead the creation of bespoke engagement journeys, loyalty frameworks, and experiential campaigns for top‑tier players.
• Scale and optimize a high‑performing VIP operations team, including Executive Hosts, In‑State Host Specialists, and Inside Sales.
• Define and monitor KPIs across service delivery, player satisfaction, retention, and revenue contribution.
• Implement robust SOPs and escalation protocols to ensure seamless service and issue resolution.
• Own the end‑to‑end VIP player experience, including onboarding, personalization, rewards, and retention.
• Oversee the development of exclusive events, promotions, and experiences – both digital and in‑person.
• Leverage sales and support tools Salesforce, Power BI, and Tableau to deliver relevant and personalized communication to right the customer.
• Partner with Product and Tech teams to influence roadmap decisions that enhance VIP functionality and UX.
• Collaborate with Marketing and Brand teams to ensure VIP messages align with broader brand strategy.
• Work with Compliance, Payments, and Responsible Gaming teams to ensure all VIP practices meet regulatory standards.
• Utilize analytical reporting to identify trends, forecast player value, and optimize program ROI.
• Conduct regular performance reviews and present strategic insights to executive leadership.
• Drive continuous improvement through A/B testing, player feedback loops, and competitive benchmarking.
• Identify new market opportunities and expansion strategies for VIP acquisition and engagement.
• Stay ahead of industry trends, competitor offerings, and evolving player expectations.

• 5+ years of experience in iGaming, with at least 3 years in a Director level role.
• Proven success in managing high‑value customer segments and delivering measurable business impact.
• Strong leadership skills with experience managing distributed teams across multiple time zones.
• Deep understanding of iGaming platforms, player behavior, and regulatory environments.
• Exceptional communication, negotiation, and stakeholder management abilities.
• Proficiency in sales platforms, data tools and player analytics.

• Experience in regulated U.S. & Canadian markets.
• Familiarity with loyalty program design, gamification mechanics, and experiential marketing.

The salary range for this position is $ – $ USD, which is dependent on several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short‑term or long‑term incentive compensation, including, but not limited to, cash bonuses.

This role includes paid Flexible Time Off and paid company holidays.

Caesars Entertainment is an Equal Opportunity Employer and does not discriminate against employees or applicants on the basis of race, color, national origin, sex, age, disability, sexual orientation, gender identity, veteran status, religious beliefs, or any other characteristic protected by law. The Company reserves the right to make changes to the job description whenever necessary.

• Job Identification 86238
• Job Category Sales and Marketing
• Job Schedule Full time
• Locations William Hill - 6325 Rainbow (Hybrid)