Social Media Manager

Sonar Studios is looking for a Social Media Manager to work across a selection of games in its portfolio.

This isn't simply a role for scheduling posts.

The Social Media Manager will be responsible for using social media to help games grow, attract players, strengthen their brands and keep existing communities engaged.

You’ll work alongside game teams, community managers, content creators and company leadership to develop content and social strategies that connect with the audiences surrounding Sonar's Roblox experiences.

The role sits at the intersection of gaming, social media, community and growth.

You’ll help shape how individual Sonar Studios games appear across social platforms, develop content designed to reach existing and potential players, and use performance data to understand what is actually working.

Because Sonar operates multiple Roblox experiences, you’ll also get experience managing social strategy across different games, audiences and communities rather than working with a single title.

A major part of the job is helping more people discover and engage with Sonar's games.

Bringing new players into Roblox experiences.

Keeping existing players interested in games and their communities.

Building recognisable identities around individual games.

Helping the audiences surrounding those experiences continue to expand.

Sonar is specifically looking for someone who combines creativity with data.

You’ll need to understand what performs across social platforms, identify patterns in audience behaviour and use those insights to improve future content and campaigns.

That makes this particularly relevant for someone who wants to move beyond traditional social media management into growth strategy within gaming.

Roblox experiences increasingly operate more like ongoing entertainment businesses than traditional games that launch once and are finished.

Successful experiences need communities, regular updates, content, social distribution and ongoing player engagement.

This role provides an opportunity to work directly inside that environment.

Instead of managing social media for a company that happens to have a Roblox presence, you’d be working for a studio whose business was born on Roblox and whose games already reach millions of players.

This could be particularly interesting for someone with experience in:

Social media strategy, gaming marketing, community management, digital content, audience growth, creator marketing or entertainment marketing.

Knowledge of Roblox culture and its player communities could also be especially valuable because the role involves understanding how individual Roblox games connect with audiences beyond the game itself.

For someone wanting to build a career in the Roblox industry, one of the biggest benefits is exposure to the business behind successful Roblox experiences.

• Gaming marketing
• Understanding How Established Roblox Experiences Are Marketed And Positioned.
• Player growth

  Learning how social content contributes to attracting and retaining players.

• Community strategy

  Working alongside teams responsible for large gaming communities.

• Live game operations

  Seeing how marketing supports games that continuously evolve rather than simply launching once.

• Cross functional game development

  Working with developers, community teams, creators and leadership.

• Portfolio Experience

  Building campaigns around multiple established Roblox titles with millions of players.

That experience could be valuable for future roles across Roblox studios, gaming companies, publishers, creator businesses and other interactive entertainment companies.

One of the most interesting things about this vacancy is that you don't need to be a game developer to build a career in the Roblox ecosystem.

As Roblox studios become larger businesses, they need many of the same skills as other entertainment companies: marketing, community, content, operations, analytics, production and management.

A Social Media Manager working for an established Roblox studio is therefore participating directly in the growth of Roblox games, even without writing a line of code.

For someone interested in combining social media, gaming and audience growth, this is the kind of role that demonstrates how broad careers within the Roblox economy are becoming.