Chief Financial Officer

About Neato

The Neato Company is a Las Vegas-based 2P eCommerce accelerator. We purchase inventory from mid-market CPG brands, serve as their exclusive Amazon seller of record, and bundle a full-stack agency of creative, advertising, supply chain, data, and brand protection at no cost to the brand. As a brand partner, we have skin in the game. We make money when our partners win, and only then.

Neato has approximately 90 people and is Series A-backed by Advantage Capital. The CFO seat is one of the founding C‑suite hires we are making now to institutionalize the company at the leadership layer so the founders can step out of the day‑to‑day to focus their time and effort upstream.

The Chief Financial Officer at Neato is one of the most consequential seats on the executive team. You are Neato's first true head of finance, second‑in‑command behind the founders, and the operator who builds Neto into a financially disciplined, strategically optionable company — one that can pursue M&A, financing, or strategic transactions on its own terms when the moment is right.

You inherit a finance function that has run for six years on the two founders, a fractional controller, and a part‑time bookkeeper. The books are detailed, granular, and audited annually by a major firm. They are in a solid place. But there is no finance function underneath them. No FP&A, no scenario planning, no formal budgeting. RAMP runs expenses and treasury but is underused.

Quick Books Online stays. Several core tools — the WMS/IMS, inventory forecasting, the brand‑profitability model used in deal negotiations — are proprietary, and will need to be inherited, owned, and documented. There is no finance team to inherit. You build from scratch.

Neto's economics are working‑capital intensive. We take inventory risk on every brand we sign, our cash sits tied up in Amazon settlement cycles, and our brand‑profitability model is the engine that decides which deals get done. The CFO does not advise on these dynamics. The CFO owns them.

You report directly to the founders and serve as second‑in‑command across the executive team alongside the CTO, CCO, COO, and CBO.

• You have built or been part of the build of a finance function from zero within a start‑up through venture/PE. Not inherited one.
• You have rebuilt a founder‑led company model in a way the founder can still recognize, and made it scale.
• You have stood up an FP&A function — budget, forecast, scenario, variance reporting, board pack — inside a company. You can describe the cadence and the artifacts.
• You have implemented expense policy, AP discipline, and budget ownership at a company. You did it without making people hate finance.
• You have made the build‑versus‑buy call on finance tooling — financial planning systems, AI agents, automation — and you know when Quick Books plus discipline beats a six‑figure platform.
• You document obsessively. You know institutional memory in finance is a liability when it lives in one head.

• You have personally led M&A, recapitalization, financing, or material strategic transactions on the company side.
• You have managed investment bankers as a customer, not a peer. You have an opinion about which banks fit which processes, and you know how to choose one.
• You have built financial narratives that justified valuations and defended them under hostile diligence. You can describe the three numbers you knew would get pulled apart and how you prepared for them.
• You have prepared a company for strategic alternatives — clean QofE, defensible adjusted EBITDA, normalized working capital, a scrubbed cap table, and an audit trail that withstands legal scrutiny.
• You understand the difference between maximizing valuation and maximizing the owner outcome, and you advise candidly when they diverge.
• You are comfortable carrying a transaction calendar in parallel with the day job for the duration of a process.

• You think like a founder about every dollar — where it comes from, what it costs, what it could be doing instead.
• You read working capital like a CEO. You know…