Sales Operations & Email Marketing Specialist

Position Overview

We are seeking a full-time, remote, detail-oriented, tech-savvy Sales Operations & Email Marketing Specialist to support our sales and marketing teams, maintain the technology stack that powers our exhibit and sponsorship programs, and execute our email marketing campaigns.

This hybrid role blends CRM administration, Hub Spot email marketing, and floor plan platform management with sales support and general administrative responsibilities. You’ll serve as the operational backbone between the sales, marketing, and event operations teams—ensuring that tools like Hub Spot, interactive floor plan platforms (e.g., Map Your Show, a2z/Personify, Map Dynamics, eShow), and proposal materials are maintained and optimized to support revenue growth, strong engagement, and exceptional client experiences.

• Serve as the gatekeeper for Hub Spot CRM, ensuring data integrity, contact management, workflows, automation, segmentation, and reporting.
• Manage integrations between Hub Spot and proprietary CRM systems.
• Train internal users on CRM and floor plan tools, and identify opportunities for automation or workflow improvements.
• Liaise with external platform providers to ensure systems are operational and aligned with event timelines.

• Build, design, and deploy branded marketing emails, newsletters, and sales prospect campaigns in Hub Spot—ensuring proper formatting, responsiveness, accessibility, and strong calls to action.
• Manage content testing, client approvals, and deployment timelines.
• Implement A/B testing, personalization, segmentation, and triggered content strategies to increase engagement and conversion.
• Monitor deliverability and recommend improvements for design, readability, and response optimization.
• Capture metrics and provide detailed reporting to sales and marketing teams; recommend optimizations to enhance performance.

• Support sales teams with lead management, pipeline tracking, and contract processing.
• Set up contract parameters (pricing, terms, conditions) in digital contracting systems.
• Configure and maintain exhibit floor plans in platforms such as Map Your Show, a2z/Personify, Map Dynamics, or eShow.
• Assist with development and management of sponsorship offerings, including ongoing updates to the Sponsorship Gallery.
• Create sales proposals, decks, and supporting materials in PowerPoint/PDF.

• Build dashboards and generate cross-functional reports to inform decision‑making.
• Track sales, marketing, and engagement KPIs to measure ROI and improve program effectiveness.

• Operational Excellence:
  Highly organized and process‑oriented with a strong appreciation for clean data, structured workflows and well‑maintained systems that support growth.
• Technically Capable:
  Comfortable working in Hub Spot and related platforms with the ability to troubleshoot issues, manage integrations and collaborate with vendors when needed.
• Detail‑Focused Exceptionally attentive to accuracy across CRM data, email builds, floor plan configurations, contracts and reporting. Spots issues early and takes action to resolve them.
• Analytical Thinker:
  Reviews performance metrics, identifies trends and translates data into practical insights and recommendations that improve engagement and efficiency.
• Strong Executor:
  Able to manage projects from setup through launch, balancing multiple priorities while meeting deadlines and maintaining high standards.
• Collaborative Partner:
  Works effectively with sales, marketing and event operations teams. Communicates clearly and proactively to keep projects aligned and moving forward.
• Adaptable:
  Comfortable managing multiple initiatives across different timelines and events while responding calmly to shifting priorities.
• Design‑Aware:
  Understands email and digital design best practices and applies them to create clear, readable and on‑brand communications.
• Self‑Directed & Accountable:
  Works independently in a fully remote environment, manages time well and takes ownership of responsibilities from start to finish.

• 2–4 years of…