Ecommerce Growth Manager

Position Summary

The E-commerce Growth Manager will be responsible for accelerating Cannon’s direct-to-consumer (DTC) and Amazon business through strategic planning, hands-on execution, and continuous optimization. This role owns online revenue growth and will manage all aspects of our Shopify and Amazon platforms — from traffic and conversion optimization to merchandising, content, and performance analytics. This is a highly hands-on role ideal for someone who thrives at the intersection of growth strategy, marketplace management, and technical execution.

• Opportunity to help build and scale a fast-growing internal e-commerce business
• High visibility role with direct impact on company growth
• Ability to shape strategy, tools, and future team structure
• Work with established brands and expanding digital channels

• Own and grow DTC (Shopify) and Amazon channel revenue
• Develop and execute e-commerce growth strategies focused on traffic growth, conversion rate optimization (CRO), average order value (AOV), and customer retention
• Identify and test new growth opportunities, tools, and platforms

• Manage Amazon Seller Central accounts
• Optimize product listings (titles, bullets, descriptions, A+ content)
• Oversee pricing, promotions, and deal strategies
• Manage Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
• Monitor inventory, forecasting, and in-stock performance
• Analyze marketplace data to improve ranking, visibility, and profitability

• Manage and optimize Shopify storefront performance
• Improve user experience, site navigation, and conversion funnels
• Implement product merchandising best practices
• Execute landing pages, promotional campaigns, and seasonal initiatives
• Collaborate on email, SMS, and remarketing strategies

• Perform light web development and site maintenance
• HTML/CSS
• Theme customization
• App integrations
• Partner with internal teams or external vendors as needed
• Ensure site speed, mobile optimization, and overall performance best practices

• Track KPIs including revenue growth, conversion rates, traffic source, ROAS, customer acquisition cost
• Build regular performance reports and insights
• Use data to drive continuous improvement and decision-making

• Work closely with Marketing, Product Development, and Operations teams
• Align promotions, launches, and content across channels
• Support new product introductions through e-commerce channels

Required:

3–6+ years of hands-on e-commerce experience

• Proven experience managing:
  Amazon Seller Central, Shopify platforms

Strong understanding of: e-commerce merchandising, conversion optimization, online customer journeys

Experience managing Amazon advertising

Working knowledge of HTML, CSS, and basic web development

Strong analytical and problem-solving skills

Ability to manage multiple projects and priorities

• Experience in consumer durables, hard goods, or regulated products
• Familiarity with Amazon Brand Registry and A+ Content
• Experience with Google Analytics
• Shopify apps and integrations
• Email/SMS platforms (Klaviyo or similar)
• Experience scaling an e-commerce business

• Growth-minded and results-driven
• Comfortable owning revenue performance
• Hands-on and execution-focused
• Highly organized with strong attention to detail
• Comfortable working in a fast-paced, entrepreneurial environment