Principal Product Manager

Job Description:

• Lead SEO/AEO Strategy and Growth:
  Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.
• Platform & Crawler Architecture:
  Stay ahead of how search mechanics evolve across traditional and AI platforms. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers.
• Competitive & Sentiment Analysis:
  Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category to identify trends, white space, and sentiment optimization opportunities.
• Drive Execution and Cross-Functional Impact:
  Turn strategic ideas into concrete product roadmaps. Collaborate closely with engineering, content, and data teams to hit quarterly SEO/AEO growth goals.
• Test & Optimize:
  Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.
• Measure & Reporting:
  Define success benchmarks, monitor traditional search rankings, track LLM citations/mentions, and deliver clear reporting on organic outcomes to executive leadership.

• 10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.
• Strong technical understanding of search algorithms, Knowledge Graphs, RAG (Retrieval-Augmented Generation), and scraping signals across major search and LLM platforms.
• Proven success directly driving lead growth and digital brand authority via organic channels.
• Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results.
• Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.
• Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.
• Social Search experience (optimizing for discovery on You Tube, Tik Tok, Instagram).
• Experience delivering highly differentiated content frameworks at scale in fintech, financial services, or another highly regulated industry.
• Strong background in continuous A/B testing and algorithmic experimentation.

• 401 (k) with employer match
• Medical, dental, and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups