Senior Manager, Search Engine Marketing - Corporate Las Vegas

Senior Manager, Search Engine Marketing - Corporate Las Vegas

Las Vegas, NV, United States

401(k)
Retirement Program with Employer Match

Lifeand Disability Insurance Plans

Employee Assistance Program

Fertility&Family Forming Support and Resources

Pet Insurance

Employee Discounts

Timeoffandmuchmore!

The SEM Manager is responsible for executing the digital marketing strategy across Tao Group Hospitality venues, with a primary focus on search engine marketing (SEM) and paid search campaigns. This role drives revenue, ticket sales, VIP table bookings, and brand visibility through Google Ads management, paid search strategy, performance marketing, paid social media, and online platform optimization.

Develop and execute paid search campaigns across Google Ads (Search, Display, Performance Max) to drive ticket sales and table bookings.

Own keyword research, bid management, ad copy optimization, and Quality Score improvement across all assigned venue accounts.

Build and manage campaign structures that eliminate cross-venue keyword cannibalization and establish clear search territory for each venue.

Execute A/B testing on ad copy, landing pages, and audience segments to continuously improve CTR, conversion rate, and cost per acquisition.

Implement and optimize conversion tracking, including Google Tag Manager setup, GA4 integration, and platform pixel configuration.

Monitor campaign performance daily, analyze search query reports, and translate insights into actionable optimizations.

Manage substantial paid search budgets with accountability to ROAS targets and conversion goals.

Provide regular performance reporting with clear insights and recommendations to senior leadership.

Stay current on Google Ads platform updates, algorithm changes, and industry best practices.

Collaborate with cross-functional teams on landing page optimization and A/B testing strategies.

Assist and/or complete additional duties as assigned

Bachelor’s degree in marketing, Communications, or related field; or equivalent combination of education and experience in a related field.

3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events.

Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS.

Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement.

Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting.

Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation.

Experience with Meta Business Manager and paid social campaigns a plus.

Proficient in Microsoft Office; POS systems and Oracle knowledge preferred.

Excellent communication and project management skills.

21+ years of age

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

Must have strong problem-solving skills

Excellent written and verbal communication skills required

Ability to work under pressure and meet deadlines

Must have good positive energy throughout the day

Must be able to read the computer monitors and print legibly

Must be able to sit and/or stand for extended periods of time

Must be able to move quickly through work and set the pace in the office

Must be able to push and lift up to 25 lbs.

Small to Medium office environment

Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment

5-25% Local Travel (United States)

Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume

May work extended hours irregular shifts, evening and/or weekend…