Paid Search Manager

Job Description

We are seeking a performance‑obsessed, AI‑first leader to own Caesars Digital’s Paid Search and Programmatic channels. You will drive scale, efficiency, and competitive edge through modern account structures, advanced automation, sharp optimization, and continuous experimentation across search, app search, and major DSPs. You will run a high‑impact performance engine and partner closely with Brand, CRM/Lifecycle, Product, Mar Tech, and Analytics to maximize signal quality, cross‑channel impact, and business results.

The ideal candidate brings deep channel mastery, strategic clarity, and operational pace—with a strong grasp of how AI reshapes search and programmatic, and a proven ability to accelerate growth in complex environments.

We are seeking a performance‑obsessed, AI‑first leader to own Caesars Digital’s Paid Search and Programmatic channels. You will drive scale, efficiency, and competitive edge through modern account structures, advanced automation, sharp optimization, and continuous experimentation across search, app search, and major DSPs. You will run a high‑impact performance engine and partner closely with Brand, CRM/Lifecycle, Product, Mar Tech, and Analytics to maximize signal quality, cross‑channel impact, and business results.

• Strategy & Planning:
  Translate annual FTD and revenue targets into channel‑specific strategies for Paid Search, App Search, and Programmatic with clear roles, performance expectations, and investment levels.
• Architect modern, AI‑driven structures for search and programmatic – query‑less frameworks, audience‑first design, automation‑forward bidding, and adaptive segmentation.
• Build integrated multi‑channel plans aligned with Brand, CRM/Lifecycle, Product, and Media to ensure optimal marginal impact and efficient cross‑channel balance.
• Create scenario and pacing models that anticipate regulatory changes, competitive behavior, and platform algorithm shifts.
• Define channel guardrails and measurement frameworks that support aggressive growth while protecting ROI.

• Activation & Optimization:
  Lead daily and weekly performance management across all search and programmatic campaigns—driving precision optimization across bids, audiences, creative, placement mix, and automation strategies.
• Build and run a rigorous test‑and‑learn roadmap covering creative, offers, signals, incrementality, bidding strategies, and cross‑channel interactions.
• Ensure world‑class data, tagging, tracking, and trafficking hygiene, partnering with Mar Tech to maximize signal quality and feed health.
• Advance AI‑driven optimization workflows to increase speed, unlock new efficiencies, and sustain competitive advantage.
• Maintain elite QA standards across campaign launches, platform changes, and product updates.

• Budget Ownership & Financial Rigor:
  Own annual and in‑year budgets for Paid Search and Programmatic, ensuring disciplined allocation and reallocation toward highest‑return opportunities.
• Publish forecasts, pacing reports, and variance explanations with a high degree of financial rigor and accuracy.
• Maintain strict spend governance including IO hygiene, commitment management, and reconciliation.
• Monitor and manage CPA, ROAS, payback windows, and marginal returns to maximize both efficiency and scale.

• Agency & Partner Leadership:
  Direct multiple agency teams (search, programmatic, app search) against one unified plan with clear KPIs and shared performance expectations.
• Raise the bar on craft and excellence—inventory selection, bidding practices, creative fit, audience sophistication, and brand safety.
• Drive partner accountability by insisting on transparency, depth of insight, and timely action across all agency deliverables.
• Build strong relationships with major platform partners (Google, Microsoft, DSPs) to unlock beta access, new capabilities, and first‑mover advantages.

• Cross‑Functional Influence:
  Translate performance trends into crisp, executive‑level narratives with recommendations, decisions, and next‑best actions.
• Serve as the internal expert on how Paid Search and Programmatic contribute to the broader marketing mix and customer journey.

• Leadership Through…