Director, Ticket Solutions

Position

Director, Ticket Solutions

Business Operations

Senior Vice President, Sales and Business Operations

Full-Time

Exempt

Las Vegas, NV

The Director, Ticket Solutions will play a critical role in shaping and executing the organization's commerce and fan identity strategy across ticketing, ballpark, venue transactions, and emerging fan technologies. This position will serve as a cross‑functional leader focused on creating data‑driven fan experiences that increase revenue opportunities, identify and grow fans, and strengthen long‑term fan engagement.

The ideal candidate is a strategic and operational leader with experience in ticketing systems, venue commerce, digital product implementation, fan engagement technology, and data‑driven revenue.

• Support and execute the organization's long‑term strategy to grow identified fans in attendance who transact across all transaction types, including ticketing, concessions, merchandise, parking, mobile ordering, loyalty initiatives.
• Drive initiatives that create frictionless fan experiences through technologies including mobile wallet integrations, facial recognition entry, mobile ordering, connected payments, and retail experiences.
• Collaborate cross‑functionally to ensure ticketing, commerce, sponsorship, marketing, stadium operations, and premium hospitality are aligned to overall organizational objectives.
• Help develop future loyalty and rewards strategies designed to incentivize fan behaviors and drive repeat engagement.

• Support day‑to‑day ticket solutions strategy, including inventory management, distribution, secondary market operations, and ticket technology integrations.
• Partner with pricing and analytics teams to optimize pricing strategies, including future implementation of micro‑pricing initiatives designed to maximize per‑seat revenue opportunities.
• Support ticket sales strategies and ensure operational execution across primary and secondary ticketing platforms.
• Drive initiatives that increase digital payment and expand identified fan data opportunities throughout the ticket purchase and fan journey.

• Serve as a primary liaison with MLB regarding ticket technology, MLB Ballpark app functionality, commerce initiatives, and fan engagement strategy.
• Partner closely with MLB product teams to support future system enhancements, app development, and emerging venue technology initiatives.
• Manage and optimize third‑party integrations across ticketing systems, mobile applications, payment solutions, POS systems, access control systems, and venue commerce platforms.
• Support implementation and operational execution of evolving fan experience technologies, including:
  • Loyalty and membership integrations
  • Mobile ordering
  • In‑app wallet functionality

• Develop insights and reporting that support organizational decision‑making across ticketing, marketing, sponsorship, premium hospitality, and venue operations.
• Utilize fan and transaction data to personalize fan engagement, sales, retention, and loyalty strategies.
• Monitor and evaluate KPIs related to fan identity growth, transaction conversion, digital payment adoption, purchase behavior, and overall venue commerce performance.
• Help establish measurable benchmarks and operational goals tied to long‑term fan growth and revenue objectives.
• Other duties as assigned.