Digital Marketing Manager

POSITION OVERVIEW

The Manager, Digital Marketing is responsible for driving the execution, performance, and optimization of digital content across all guest-facing platforms, including the company website, mobile app, and email marketing channels. Reporting directly to the Associate Director of Digital Marketing, this role is instrumental in shaping a high-performing digital presence that reflects the elevated standards of the resort while delivering measurable business impact.

As the resort’s primary digital storefront, the website is the most critical guest touchpoint. This role will focus heavily on managing, optimizing, and enhancing the digital guest experience—ensuring it is accurate, visually compelling, and strategically designed to drive engagement, conversion, and revenue.

This position is ideal for a technically driven digital marketer who thrives at the intersection of content, performance, analytics, and UX/UI optimization, and is passionate about continuously improving the digital guest journey.

The following and other duties may be assigned as necessary:

• Own the day-to-day updates and ongoing optimization of the company website
• Ensure content meets the highest standards of accuracy, timeliness, and brand excellence
• Remove expired content and past events within 24 hours to maintain a polished, current site experience
• Continuously improve content, site structure, and user flows to enhance engagement and conversion
• Apply an understanding of UX/UI principles to optimize usability, navigation, and overall digital experience
• Leverage analytics and performance data to inform updates and enhancements
• Serve as the digital steward of the website, ensuring alignment with brand standards and business objectives
• Manage updates across staging (test) and production (live) environments
• Follow best practices for staging, QA, and deployment to ensure seamless releases
• Utilize working knowledge of HTML to support content updates and troubleshooting
• Manage and maintain digital assets (copy, imagery, video) with consistency and precision
• Monitor website performance and user behavior using Google Analytics and related tools
• Translate performance data into actionable insights that improve content effectiveness and user experience
• Support a performance-driven content strategy aligned with business goals
• Utilize testing platforms (e.g., Optimizely) to run experiments and validate improvements
• Execute SEO best practices, including:
• Keyword strategy
• Metadata optimization
• Alt-text implementation
• Structured content and media tagging
• Ensure all content is optimized for search visibility and discoverability
• Stay current with evolving trends such as Answer Engine Optimization (AEO) and AI-driven search
• Oversee content updates and enhancements for the mobile app
• Ensure consistency and seamless experience across all digital touchpoints
• Maintain accurate and up-to-date business listings across third-party platforms, including, but not limited to:
• Google Business Profile
• Yelp
• Support end-to-end content creation for restaurant and resort email campaigns
• Partner with the CRM team to:
• Develop monthly newsletter content
• Enhance pre-arrival guest communications
• Assist with campaign scheduling, deployment, and performance optimization
• Partner with internal teams (F&B, hotel operations, entertainment, etc.) to execute content updates
• Build strong cross-functional relationships to ensure alignment and timely delivery
• Collaborate with external vendors and partners as needed
• Maintain a polished and professional presence in all interactions
• Support on-property digital display content
• Create and refine written and visual digital content
• Proactively identify opportunities to enhance digital experience and drive performance
• Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to…