Analytics Manager, Digital Analytics

Responsibilities

• Build productive business relationships with Senior leaders in the organization; leverage these relationships to develop and refine requests for analyses and to identify business opportunities. Drive realization of these opportunities through analytics and creative solutions. Help junior analysts to prioritize analyses based on business/profit impact
• Partner with marketing and loyalty program leaders to analyze direct marketing offers and customer campaigns, providing insights into marketing performance, customer behavior, and campaign effectiveness
• Conduct in-depth analysis of marketing initiatives and promotional strategies, including evaluating test results and identifying opportunities to improve marketing performance and customer engagement
• Conduct and oversee objective, rigorous analytics to help the business improve profitability, operational processes, and customer service with minimal guidance from management – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that analyses conducted by junior analysts are rigorous and accurate
• Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a leadership role in communicating analysis findings clearly, concisely and compellingly to senior management, in both verbal and written formats. Assist junior analysts in structuring and executing their analytics and in developing presentation materials suitable for distribution to senior management clients
• Help to drive discussions with senior clients and the development, implementation and evaluation of strategic projects
• Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
• Use technology (e.g., SQL, R, Tableau, Google Big Query, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes
• Work as a change agent to identify and execute improvements that drive material efficiencies in processes and reporting
• Lead and/or contribute to large-scale cross‑Analytics team projects
• Drive training, on‑boarding, and development of junior analysts in technical skills, tools & processes. Help them to develop their critical thinking skills, analytical techniques, and business acumen
• Analyze customer segmentation trends, CRM data, and loyalty program performance to identify opportunities for optimizing marketing strategies and improving the effectiveness of customer offers
• Serve as a key analytics partner to marketing teams by translating complex analytical findings into actionable recommendations that support more effective marketing decisions