SEO & Content Specialist ​/ Strategist

What You'll Own On-Page & Technical SEO Execution

• Edit HTML and content management system templates directly to implement on-page SEO best practices: title tags, meta descriptions, header hierarchy (H1-H3), schema and structured data, internal linking, image alt text, and clean URL structure.
• Run routine technical SEO health checks (crawlability, indexation, page speed basics, broken links, redirects) and either fix them yourself or coordinate the fix.
• Maintain owned digital properties, keeping HTML clean, semantic, and shippable.
• Implement structured data, schema markup, and entity tagging so search engines and AI answer engines can read and cite the page correctly.

• Write, edit, and publish organic content — blog posts, landing pages, FAQs, category pages, and pillar hubs — aligned to defined content pillars and audience segments.
• Ship content directly when speed, voice, or judgment require it. You are a writer as much as a strategist.
• Contribute to and help maintain the editorial calendar across owned channels, and align it with brand campaigns, product launches, and cultural moments.
• Identify content gaps, refresh opportunities, and topical authority angles, and turn them into published assets.
• Develop entity-driven content strategies that give AI systems clear, authoritative, structured answers so the platform is the source they cite.

• Run keyword research, intent expansion, and competitive discovery analysis using leading analytics and SEO platforms to inform content and on-page decisions.
• Structure content and markup to earn visibility on AI-powered discovery surfaces, including AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Increase brand presence across leading generative AI platforms and the next wave of LLM-powered discovery surfaces, using clear, extractable, citation-ready formatting.
• Stay current on emerging discoverability tactics and bring practical, tested recommendations back to the team.

• Serve as the day-to-day point of contact for external agency and freelance partners supporting content, SEO, and production work.
• Manage deliverable timelines, feedback loops, and quality checks for agency-produced content and SEO work. Hold the line on scope, brief, and quality.
• Bring in outside skill where it makes the work better, but stay hands-on enough that no partner can outrun your understanding of the actual work.

• Track and report on the small set of KPIs that matter (organic traffic, rankings, indexation, engagement, and AI-search visibility) on a weekly and monthly cadence.
• Translate performance data into next-cycle priorities. Flag risks early and route them to the right internal team.
• Partner with Creative, Brand, Product, Legal, and other marketing functions to ship content and on-page changes on schedule and on-brand.
• Support ad hoc organic growth initiatives (for example, reputation and review monitoring) as directed.

• Hands-on SEO and content experience at a consumer brand - ideally a consumer subscription, marketplace, mobile-first, or consumer digital platform - with published work and measurable results you can point to.
• Working fluency in HTML and CSS, sufficient to make on-page SEO edits directly in a content management system. You can open the source, fix the header hierarchy, correct the schema, and publish without waiting on a developer.
• Strong grasp of traditional SEO fundamentals: on-page optimization, keyword research, internal linking, and technical basics (crawlability, indexation, page speed, structured data).
• Strong writing and editing skills, with the ability to adapt tone and format across blog, landing page, FAQ, and category content.
• Working fluency in AEO and GEO. You understand schema markup, structured data, brand-entity strategy, and how AI answer engines choose which sources to cite. You have a point of view on which signals matter and which are noise.
• Hands-on experience with leading analytics and SEO platforms. You read…