Director of Sales

Director of Sales

This role is hybrid and works on average, 2 days per week in an office in Las Vegas. Applicants must currently reside in Las Vegas to be considered for this role.

PRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi-sensory attendee journeys to leave a lasting impression.

• Determine annual goals and gross profit plans by implementing marketing strategies; analyzing trends and results.
• Manage Regional Sales Managers to ensure goals are achieved.
• Develop and maintain sound employee relations at all levels to include counseling and disciplining employees; planning, monitoring, and appraising job results.
• Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
• Implement national sales programs by developing field sales action plans to ensure generation and growth within assigned territories.
• Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Oversee "closing" program contracts with problematic clients, qualifying leads and developing program ideas for leads.
• Develop travel budgets and schedules for VP and/or GM's approval as well as monitoring client marketing budget.
• Represent PRA at key association and industry groups through membership to include trade shows and local networking events to meet potential clients.
• Responsible for remaining current and knowledgeable of industry trends and developments.
• Contribute to team effort by accomplishing related results as needed.
• Perform other duties and responsibilities as required or requested.

• Minimum 5 years' experience in sales, specifically in a Business Events Company, DMC, incentive travel, event management, convention services, hospitality, or related field.
• Bachelor's degree in Business, Management, Marketing, Hospitality, or related area.
• Have resided in Las Vegas for at least two years.
• Must be an effective sales leader, with notable experience leading and directing sales teams.
• Destination knowledge in the areas geographically located in the surrounding areas of their assigned office(s).
• Industry relationships in these areas.
• Record of success in sales and marketing strategies, accomplishing goals aligned with organizational strategic planning, including annual goals and gross profit.
• Experience with client development.
• Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs.
• Ability to develop and maintain strong supplier/partner relations at venue and community locations, including negotiation on behalf of clients for best locations, terms, etc.
• Ability to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings.
• Proven experience in the management of a sales force including training, motivating, and regular job appraisals.
• Strategic planning experience, including analyzing trends, establishing sales goals and profit margins.
• Expertly proficient in Excel, Word, Power Point, Outlook, and other software deemed necessary for the job.
• Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents.
• Must be able to respond to common inquiries or complaints from clients, supplier/partners, and co-workers.
• Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers.
• Must be able to prepare sales reports, using complex calculations, for sales…