Head of Sales and GTM
Listed on 2026-02-23
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Management
About Us:
PROVE Partners, LLC, founded in 2003 and based in Las Vegas Nevada and Denver, Colorado, is an litigation finance company that provides financial products and innovative services to injury victims, medical providers, and law firms in the United States.
PROVE operates three business lines, collectively aimed at satisfying the needs of injury victims and the medical providers and law firms that support them:
Bulk Purchase Medical Financing: PROVE purchases and lends against portfolios of medical receivables supported by personal injury negligence claims (e.g., motor vehicle collisions). PROVE funds episodic portfolio purchases as well as forward flow funding structures to medical providers of all modalities nationwide that treat personal injury patients and prefer upfront reimbursement vs. holding the receivables to maturity.
Single Event Medical Funding: PROVE serves as an extension to personal injury law firms, helping ensure patients have a successful medical legal outcome. PROVE’s Case Managers and Care Coordinators work closely with law firm paralegals and case managers to help coordinate treatment with quality medical providers adept at treating patients involved in personal injury accidents. PROVE is a payor source for medical providers, acquiring medical receivables and holding them through to resolution of the personal injury victim’s legal matter.
Legal Funding: PROVE provides financing solutions to law firms, primarily lines of credit and non-recourse litigation cost advances, as well as pre-settlement advances for plaintiffs to pay for living expenses while their negligence cases are being adjudicated.
PROVE maintains a strong balance sheet supported by institutional capital partners that manage more than $17 billion in assets. PROVE is backed by C9 Partners, LLC, a Los Angeles-based private equity firm focused on financial services, specialty finance, and healthcare services.
Role Overview :PROVE is seeking a Head of Sales and GTM (remote) to design, build, launch, and lead the demand generation for PROVE’s Bulk Purchase financing product. This is a builder and operator role suited for a leader who can create the GTM engine from concept to execution and scale a high performing sales organization as demand grows, building on a product that has grown approximately 60% YoY and generates roughly $35 million in annual revenue.
This leader will be responsible for expanding PROVE’s presence among medical providers that treat personal injury patients and for shaping how the market understands and adopts the Bulk Purchase product. The scope spans strategic planning and hands on execution, including marketing, outbound demand generation, channel development, and industry thought leadership. The Head of Sales and GTM will be the first hire dedicated to this function and will have the mandate to grow a team of sales and business development professionals over time.
The Head of Sales and GTM will partner closely with leaders across the organization to create visibility into pipeline performance and report progress against commercial targets and key performance indicators. This individual will manage the sales funnel from initial outreach and qualification through warm handoff to the investment team for structuring and closing, ensuring a seamless experience for prospective provider partners.
Key Responsibilities:Go To Market Strategy and Leadership
Architect and launch the end-to-endsales and marketing strategy for PROVE’s Bulk Purchase product.
Segment the provider landscape, identify highest value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral for each group.
Build a structured demand generation engine that blends targeted outbound programs, high impact inbound channels, industry events, publications, and strategic partnerships.
Represent PROVE as a subject matter expert and thought leader in the personal injury ecosystem, including conferences, webinars, and industry forums.
Create competitive positioning and messaging that differentiates PROVE in the market.
Lead development of all market-facing materials,…
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