General Manager | SF Bay Area Regional

This is a general application for Swickard Auto Group in the San Francisco Bay area for candidates willing to relocate if necessary based on dealership availability.

General Manager is responsible for overseeing all aspects of a dealership's operations, ensuring profitability, customer satisfaction, and compliance with industry standards. This role requires strong leadership, business acumen, and a deep understanding of the automotive industry.

• Develop and implement annual business plans and budgets.
• Monitor and analyze financial performance, including sales & service, profit margins, and expenses.
• Implement cost‑saving measures and strategies to improve profitability.

• Set and achieve sales goals for new and used vehicles.
• Oversee the sales team, providing training, coaching, and motivation.
• Manage inventory levels to optimize sales and minimize costs.

• Ensure exceptional customer satisfaction throughout the entire sales and service process.
• Resolve customer complaints and address issues promptly.
• Implement customer loyalty programs and initiatives.

• Develop and maintain a positive work environment.
• Manage employee performance and address disciplinary issues.
• Recruit, train, and manage a high‑performing team.

• Ensure compliance with all applicable laws, regulations, and industry standards.
• Maintain accurate records and documentation.
• Manage relationships with manufacturers and suppliers.

• In conjunction with the marketing team, develop and implement effective marketing strategies to attract new customers.

• Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self‑awareness, and integrity.
• Bachelor’s degree in business administration or a related field.
• 5+ years of experience as a General Sales Manager or 3+ years as a General Manager at a franchise dealership with a track record of success.
• Strong leadership and interpersonal skills.
• Excellent written and verbal communication skills and negotiation abilities.
• Strong financial acumen and analytical skills.
• Knowledge of automotive industry trends and best practices.
• Ability to work under pressure and meet deadlines.
• Outgoing and positive attitude.
• Certifications in automotive management or sales a plus.

• Sitting:
  The majority of the workday is spent sitting at a desk, using a computer and phone.
• Standing and Walking:
  There may be times when the general manager needs to stand, walk around the dealership, or attend meetings.
• Reaching and Bending:
  The manager may need to reach for files, supplies, or equipment.
• Lifting:
  Occasionally, there might be a need to lift or move documents, supplies, or equipment.

• Career Path – Swickard isn’t just a job. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Ongoing training and support.
• Opportunities for continued personal and professional growth.
• We are an Equal Opportunity Employer and value diversity and inclusion at our company.

• Insurance: medical, dental, vision, life and pet insurance.
• Optional disability coverage.
• 401(k) plan.
• Paid holidays.
• PTO.

• We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
• We’re a hospitality company that happens to sell cars, parts, and service.
• We are a team. Everyone plays a role in our success.
• Culture:
  We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!
• High‑line Brands:
  Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
• We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car‑buying experience, and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career.

Do you have what it takes?