Senior Paid Media Strategist

If you are looking for an excellent career opportunity with one of the market leaders in construction and industrial tools and supplies, look no further... Professional Contractor Supply is seeking a Senior Paid Media Strategist for their e-commerce team!

Professional Contractor Supply is one of the fastest-growing industrial tool and supply companies in the country, with roots in the industry since 1987. PCS is passionate about providing the best construction supplies at the most competitive prices, with a world-class customer service philosophy.

The Senior Paid Media Strategist manages and optimizes paid advertising performance across multiple Company brands and domains, overseeing separate ad accounts on platforms such as Google Ads and Microsoft Advertising. This role drives sales growth and improves spend efficiency through disciplines campaign management, product feed optimization, testing, and clear performance reporting. The Senior Paid Media Strategist works closely with the E-commerce team to strengthen product data quality and increase product ad performance, while leading the rollout of new paid media initiatives to address evolving business needs.

We have a competitive wage and benefit package that includes Medical, Dental, Vision, Short & Long-term Disability, Life Insurance, Hospital Insurance, Vacation, Paid Time Off, Employee Assistance Program, Identity Guard, Legal Assistance, Pet Insurance, Volunteer Time Off, Paid Parental Leave, and a 401(k) plan.

• Own day-to-day strategy and execution of paid search and shopping programs across multiple advertising accounts and Company domains, including Google Ads and Microsoft Advertising, ensuring alignment to revenue and efficiency goals.
• Manage large advertising budgets, pacing spend appropriately while optimizing for core KPIs such as ROAS, CPA, conversion rate, revenue, and contribution margin efficiency.
• Architect, launch, and optimize campaigns across Search, Shopping, Performance Max (or equivalent), remarketing/audience solutions, and other applicable formats based on business needs.
• Lead ongoing account optimization: keyword strategy, search query mining, bidding and budget strategy, ad copy/creative testing, audience strategy, landing page alignment, and geo/device/daypart optimization.
• Serve as the primary owner of product feed performance for ads accounts:
  Google Merchant Center, feed rules, attributes, taxonomy, promotions, and product eligibility.
• Drive improvements in feed quality and coverage by partnering cross-functionally with the Ecommerce team to enhance product data and other structured data that impacts shopping performance.
• Identify and execute opportunities to expand product ad reach and profitability (e.g., segmentation by category/margin, prioritization, promotional overlays).
• Establish and maintain measurement integrity: conversion tracking, enhanced conversions where applicable, GA4 integrations, UTM governance, and platform-side attribution settings.
• Build and maintain performance reporting and insights (weekly/monthly dashboards and narratives), translating results into clear recommendations and prioritized action plans.
• Proactively develop test roadmaps (incrementality-minded experimentation when feasible): ad copy testing, bid strategy tests, shopping/feed tests, segmentation tests, and new feature/platform betas.
• Lead rollout of new marketing initiatives (e.g., new product lines, seasonal shifts, category expansion, competitive/market changes, channel feature changes, entering new paid media inventory), including documentation of learnings and playbooks.
• Monitor marketplace and platform policy changes (merchant policies, restricted products, trademark compliance, privacy changes), ensuring accounts remain compliant and resilient.
• Maintain punctuality and regular and reliable attendance.
• Participate in fostering an organizational culture that values innovation, promotes inclusion, and inspires excellence in the work environment.
• Protect and maintain the confidentiality of company trade secrets and other confidential and proprietary information including, without limitation, pricing information and sales data.
• Complete projects and assignments on time.
• Other related duties as assigned by management.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent work experience).
• 5+ years of hands-on experience managing large-budget PPC/search advertising accounts with proven performance improvement outcomes.
• Deep expertise in Google Ads account management, account structure strategy, and advanced optimization techniques.
• Strong ecommerce background;
  Shopify experience preferred, including familiarity with how product data and site changes impact paid media performance.
• Demonstrated expertise in data feed management for product ads (Merchant Center, feed diagnostics, attributes, custom labels, disapprovals, supplemental…