Senior Community Marketing Manager, Accountants

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k) s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve.

Learn more about our Total Rewards philosophy.

About The Role

We’re looking for a Senior Community Marketing Manager, Accountants to build and scale Gusto's brand presence and community with the accountant audience. This is a highly visible, strategic role responsible for representing Gusto externally to accountants through thought leadership, community programs, events, and partnerships. You'll create the connective tissue between brand, community, and growth—driving firm recruitment, activation, and long-term engagement while strengthening Gusto's reputation as the small business partner accountants trust and advocate for.

This role is part of the go-to-market team responsible for driving pipeline and fueling growth across indirect channels. We combine creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences ether, we've helped Gusto grow to serve thousands of accounting partners nationwide, and we're just getting started.

• Build and lead Gusto's accountant community strategy, defining how we show up consistently and credibly across owned, earned, and experiential channels.
• Represent Gusto externally to the accountant audience through thought leadership, speaking opportunities, events, community programs, and industry partnerships.
• Develop and scale community programs and experiences (virtual and in-person) that foster connection, education, and advocacy among accounting firms.
• Own and evolve Gusto's accountant-facing thought leadership strategy, partnering with content, comms, and product marketing to create narratives that build trust and authority.
• Partner closely with product, marketing, and sales teams to ensure community efforts translate into firm recruitment, activation, and engagement.
• Design and execute events and sponsorship strategies (e.g., conferences, field events, round tables, meetups) that strengthen brand affinity and accelerate funnel impact.
• Collaborate with PR, comms, and social teams to amplify community voices and elevate Gusto's presence in the broader accounting ecosystem.
• Establish feedback loops with accountants to surface insights that inform product positioning, messaging, and partner experience.
• Define and track success metrics across accountant community health, including awareness, sentiment, engagement, and top-of-funnel performance.
• Manage budgets, vendors, and external partners to deliver high-quality programs efficiently and at scale.

• 7–10 years of experience in community marketing, ideally within partner- or relationship-driven industries.
• Proven experience building and scaling communities or external-facing programs that drive trust, engagement, and long-term growth.
• Strong track record of representing a brand externally through events, speaking, partnerships, or thought leadership.
• Experience developing integrated programs that connect brand and community efforts to measurable business outcomes.
• Excellent storytelling and communication skills, with the ability to craft compelling narratives for senior, professional audiences.
• Strong cross-functional collaborator who can influence without authority and partner closely with sales, product marketing, comms, and leadership.
• Data-informed mindset with experience defining and measuring success across brand, engagement, and funnel metrics.
• AI fluency:
  Ability to use AI tools (e.g., ChatGPT, Glean) to improve efficiency in content creation, personalization, and insight generation, with strong judgment about when to apply AI vs. human expertise in community building.
• Comfort operating in a fast-paced, ambiguous environment while building something net-new from the…