Club Ride Marketing Manager

Company Description

AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

AECOM is seeking a proven Marketing and Communications Professional to work out of our Las Vegas, NV Office and lead the marketing efforts for the Regional Transportation Commission of Southern Nevada’s Club Ride program. This is a Full Time (40 hour work week) role on a 4/10 schedule. This individual will be expected to work Monday - Thursday out of the client's office.

Club Ride works with the business community, regional stakeholders and residents to promote travel options that help reduce traffic congestion and travel emissions in Southern Nevada. The program provides education, services and promotions that encourage the use of transit, cycling, walking, carpooling and vanpooling as a means to improve quality of life in the community.

AECOM is responsible for the comprehensive management of Club Ride. This includes an outreach team responsible for developing community relationships and maintaining a network of employer and community partners that implement commute options programs. It also includes the oversight of a multi‑disciplinary team of subconsultants that fulfill regional marketing and communications along with specialized strategies to expand the program’s reach and impact.

The Marketing Manager oversees and directs comprehensive Club Ride marketing, media and communications supported by an annual marketing plan, events and promotions calendar and a team of colleagues and subconsultants. The Marketing Manager is responsible for maintaining a suite of communications and marketing concepts, creating and executing plans for the annual schedule of events, and creating and executing seven annual modal promotions.

Additional responsibilities include the oversight and delivery of all program communications assets including the website and online contents, social media channels, brand awareness, modal promotions, campaigns, paid media and print and digital collateral.

• Client Communications:
  Coordinate with RTC’s Media and Marketing team to understand RTC marketing and communications protocol and approach; follow requirements and templates for developing plans and seeking input and approval.
• Communication Plans and Marketing Strategies:
  Present communication plans and marketing strategies to RTC executive‑level leadership for approval and participate in leadership meetings with AECOM and GAMM.
• General Club Ride Communications:
  Refresh and maintain Club Ride web pages; maintain approved program talking points for use by the Club Ride team, RTC and subconsultants that focus on consistent messaging and strategy by audience; develop an overall Club Ride campaign every other year that features refreshed graphics and theme/tagline that is used across program materials including print and digital; maintain a Club Ride brand and style guide;
  
  manage the Club Ride social media channels with annual KPIs for growth and engagement levels; develop presentation templates and content for Club Ride speaking opportunities.
• Program & Outreach Support:
  Develop content and materials to promote Club Ride’s programs and services; develop marketing collateral to support employer outreach including newsletters, case studies, brochures and print materials; produce and maintain materials needed for events to engage directly with commuters and members/residents of the community;…