Marketing Manager Cannabis

As a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field.

The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive customer acquisition, engagement, and brand growth. This role oversees campaign strategy across digital, experiential, and retail channels, manages vendor and partner relationships, and collaborates closely with marketing leadership to ensure alignment, performance, and operational excellence.

include the following. Other duties may be assigned.

• Manage campaign strategy for customer acquisition and engagement initiatives across digital and experiential channels
• Own strategy and oversight of CRM-driven Email, SMS, and Push campaigns, ensuring alignment with business objectives
• Partner with the Director to develop and monitor digital signage strategy, ensuring consistency with active campaigns
• Collaborate with leadership on online campaign strategy, including email, website, social media, and digital advertising

• Manage event planning and execution, including logistics, vendor coordination, and on‑site support
• Coordinate social media content production, including photo shoots and related production logistics
• Manage social media posting and strategy as needed
• Manage celebrity appearances and partnerships, including outreach, scheduling, approvals, and coordination
• Support the Director in strategic brand partnership discussions, outreach, and negotiations

• Partner with vendors to develop and launch external marketing campaigns, including performance reporting and insights
• Manage relationships with vendors, freelancers, and agencies to ensure timely, high‑quality delivery
• Oversee vendor invoicing, scopes of work, and deliverables as directed

• Own website content strategy related to promotions, specials, page creation, and updates
• Assist with website development, operations, and ongoing maintenance
• Support initiatives related to ADA compliance, SEO, site infrastructure, and overall site integrity
• Coordinate with vendors on website development projects as needed

• Assist in the management and optimization of the Customer Loyalty Program, ensuring a seamless and valuable customer experience
• Support loyalty‑related processes, communications, and program enhancements

• Review and analyze campaign performance; provide post‑campaign analysis and insights
• Manage Google Analytics, tagging, and reporting tools to track performance and inform decision‑making
• Translate data into actionable recommendations for optimization and growth

• Manage and oversee end‑to‑end campaign workflows to ensure timely execution
• Maintain and communicate product status updates to support campaign planning
• Track campaign progress and follow up to keep work moving on schedule
• Manage and support the marketing trafficker, prioritizing work and resolving bottlenecks to ensure on‑time delivery

• Manage and support multiple marketing projects across internal teams and third‑party partners
• Work closely with the Marketing team to ensure consistent branding, creative presentation, and messaging
• Follow and promote organizational best practices for marketing campaigns and workflows
• Oversee administrative tasks and support departmental operations
• Perform other duties as assigned

• Manages a total of 1‑2 employees in the Marketing Department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements…