Club Ride Marketing Manager

• Legal Entity: AECOM Technical Services Inc
• Business Line:
  Transportation
• Work Location Model:
  On-Site
• Primary
  
  Location:
  
  US - Las Vegas, NV - 600 S Grand Cen
• Compensation: USD 75,000 - USD 105,000 - yearly

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AECOM is seeking a proven Marketing and Communications Professional to work out of our Las Vegas, NV Office and lead the marketing efforts for the Regional Transportation Commission of Southern Nevada’s Club Ride program. This is a Full Time (40 hour work week) role on a 4/10 schedule. This individual will be expected to work Monday - Thursday out of the client's office.

Program Information:

Club Ride works with the business community, regional stakeholders and residents to promote travel options that help reduce traffic congestion and travel emissions in Southern Nevada. The program provides education, services and promotions that encourage the use of transit, cycling, walking, carpooling and vanpooling as a means to improve quality of life in the community.

AECOM is responsible for the comprehensive management of Club Ride. This includes an outreach team responsible for developing community relationships and maintaining a network of employer and community partners that implement commute options programs. It also includes the oversight of a multi-disciplinary team of subconsultants that fulfill regional marketing and communications along with specialized strategies to expand the program’s reach and impact.

Additional Job Detail:

The Marketing Manager oversees and directs comprehensive Club Ride marketing, media and communications supported by an annual marketing plan, events and promotions calendar and a team of colleagues and subconsultants. The Marketing Manager is responsible for maintaining a suite of communications and marketing concepts, creating and executing plans for the annual schedule of events, and creating and executing seven annual modal promotions.

Additional responsibilities include the oversight and delivery of all program communications assets including the website and online contents, social media channels, brand awareness, modal promotions, campaigns, paid media and print and digital collateral.

Job Responsibilities:

Performs a range of marketing, media and communications tasks to ensure the Club Ride message and mission are being presented and communicated to the public in a concise and effective manner including:

• Client Communications: Coordinate with RTC’s Media and Marketing team to understand RTC marketing and communications protocol and approach; follow requirements and templates for developing plans and seeking input and approval.
• Communication Plans and Marketing Strategies: Present communication plans and marketing strategies to RTC executive-level leadership for approval and participate in leadership meetings with AECOM and GAMM.
• General Club Ride Communications
  :
  Refresh and maintain Club Ride web pages;
  Maintain approved program talking points for use by the Club Ride team, RTC and subconsultants that focus on consistent messaging and strategy by audience;
  Develop an overall Club Ride campaign every other year that features refreshed graphics and theme/tagline that is used across program materials including print and digital;
  Maintain…