Brand Marketing Specialist

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Brand Marketing Specialist page is loaded## Brand Marketing Specialist locations:
Resorts World Las Vegastime type:
Full time posted on:
Posted Todayjob requisition :
JR-01263
** Summary
* * The Brand Marketing Specialist supports the Resorts World Las Vegas Marketing & Advertising team in the development and execution of brand initiatives and consumer-facing programs. This entry-level role helps execute integrated marketing plans, assists in campaign activation across multiple channels, and contributes to efforts that drive brand awareness, guest engagement, and market share growth.
** Primary

Job Duties
*** Includes, but is not limited to:
** Assist in the creation, coordination, and implementation of marketing plans and programs that increase awareness, support revenue goals, and promote property products and services.
* Support the creative development process across brand assets—signage, website content, digital and print advertising, email, and collateral materials.
* Collaborate with internal teams including Hotel Operations, Food & Beverage, Retail, Nightlife, Entertainment, and Casino Marketing, as well as external partners and agencies.
* Partner with Digital Marketing to activate and traffic strategies across web, social media, CRM, paid digital, and other channels.
* Help coordinate the development of visual assets, including scheduling photo/video shoots and supporting onsite production needs.
* Ensure brand consistency across all advertising, collateral, and internal/external communications.
* Maintain inventory of marketing collateral and ensure files and proofs are organized and archived properly.
* Support production of property signage (permanent, temporary, and digital) and assist with special event and sponsorship activations.
* Contribute to guest experience initiatives related to entertainment, activations, opening events, and weekly programming.
* Utilize personal device/cell phone for work-related operational tasks, communication, and review of company documents.
* Perform other job‑related duties as assigned.
** Qualifications
* ** Includes, but is not limited to:
** Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
* Excellent communication and interpersonal skills; able to collaborate effectively with cross-functional teams.
* Demonstrates creativity, adaptability, and a solution‑oriented mindset.
* Familiarity with marketing principles, branding, and multi-channel campaign execution.
* Maintains a professional appearance and adheres to company policies and brand standards.
* Ability to work varied shifts including nights, weekends, and holidays, as needed.
** Preferred
* ** Bachelor’s degree in Marketing, Communications, Advertising, or related field.
* Experience in hospitality, travel, entertainment, luxury, or lifestyle marketing (internships acceptable).
* Experience with project management or workflow platforms (Asana, , Trello, etc.).
* Familiarity with print production, digital asset specs, and content management workflows.
** Minimum

Education and Experience
*** At least 21 years of age.
* High school diploma or equivalent required.
* Internship or 1–2 years experience in marketing, brand, creative, or related fields preferred but not required.
** Certificates, Licenses, & Regulations
*** Proof of eligibility to work in the United States.
* Ability to obtain and maintain any required licenses for the position.
** Physical Demands
** The physical demands described here are representative of those needed to successfully perform essential job functions. Reasonable accommodations may be made.
* Work is primarily performed in an office environment.
* Must tolerate varying noise levels, temperatures, lighting, and air quality.
* Prolonged sitting and standing; bending and reaching as needed.
* Ability to lift, transport, or maneuver up to 15 lbs.
* Strong hand/eye coordination.
* Ability to comply with…