Vice President Marketing – International & Americas Shows Job Las Vegas area,Nevada USA,Marketing / Advertising / PR

Vice President Marketing – International & Americas Shows (Touring & Resident)

Sales, Marketing and Communications

Full-Time Position

Location: Montréal CA, London, UK or Las Vegas, USA

Reports to: Chief Marketing Officer

Scope: Show marketing and demand generation across all international markets (Europe, UK, Middle East, Africa, Asia-Pacific & Oceania) and the Americas, for touring and resident productions

Teams: Marketing Director International, Marketing Director Touring Americas, Marketing Director Resident Americas, their market marketing teams and agency rosters

CIRQUE VISION

Cirque du Soleil, to become the undisputed creator of awe-inspiring live spectacles, must-sees, combining the tension and thrill of sensational human performance with the most memorable audience experiences.

ROLE PURPOSE

The VP Marketing is responsible for generating profitable demand for Cirque du Soleil’s shows worldwide and owns the revenue outcome of show marketing across touring and resident productions in international markets and the Americas.

This role turns show marketing into a disciplined commercial engine, integrating brand, paid media, CRM, pricing, and ticketing into a single go-to-market system that delivers attendance, yield, and revenue against plan, show by show and market by market.

Leading three regional marketing directors, this role sets the global standard for how Cirque brings shows to market, allocates media investment across the portfolio, and holds each region accountable to a show-level revenue plan across multiple time zones, languages, and commercial models.

CORE MISSION

Deliver ticket revenue, attendance, paid mix, and marketing efficiency targets across the international and Americas portfolio;
Build one go-to-market system spanning onsale, launch, and sustain, applied consistently across touring and resident shows;
Lead, develop, and set standards for the three regional marketing director teams and the agencies that support them;
Own global media strategy and budget allocation, reallocating investment on measured contribution rather than precedent;
Make CRM, pricing, and yield decisions inseparable from show marketing plans;
Turn partnerships, tourism, and distribution channels into incremental demand rather than intercepted demand;
Give the CMO, CEO, and board a clear, source-traceable read on demand and revenue performance for every show.

KEY RESPONSIBILITIES 1. Show Marketing Strategy – International, Touring Americas & Resident Americas

Lead and oversee a global show marketing strategy spanning international markets, Americas touring productions, and Americas resident shows;
Own the end-to-end demand engine (onsale → launch → sustain) for every show, with one demand and revenue plan per show owned by a named director;
Set market entry and market prioritisation logic for new territories, tours, and residencies in partnership with touring and commercial planning;
Lead marketing strategy in support of sponsorship, distribution, and business development, including joint go-to-market plans with partners.

KEY RESPONSIBILITIES 2. Revenue & Commercial Accountability

Carry full accountability for ticket revenue, attendance, and marketing efficiency across the portfolio in remit;
Run a weekly pacing and yield rhythm that identifies softness early enough to intervene during a run, not after it;
Partner with Growth & CRM on pricing architecture, yield strategy, discount governance, and promotional guardrails;
Partner with Ticketing Operations on inventory, distribution, channel mix, and build standards;
Ensure all performance claims trace to source data with consistent definitions across regions.

KEY RESPONSIBILITIES 3. Paid Media, Performance & Agency Investment

Own global media strategy and the allocation of…