Director of Communications - Americas; Touring & Corporate

*** Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.***

*** As this position in based in the United States, the job description is available in English only.***

Reports to Vice President
- Commercial, Americas with a functional reporting line to SVP, Communication

All shows in the Americas + Corporate Communications + Public Affairs

Touring show PR teams (embedded on tour) + Resident show PR teams, and their respective agency rosters

The Director of Communications – Americas (Touring & Corporate) is responsible for driving demand, shaping reputation, and ensuring cultural relevance for Cirque du Soleil across touring markets and corporate narratives in Canada and the Americas.

This role elevates communications into a strategic growth engine, integrating PR, corporate narrative, and public affairs to build anticipation, unlock market opportunities, and support commercial performance across all touring shows.

Based in Montreal, this role acts as the central communications and public affairs lead, ensuring alignment between show storytelling, corporate positioning, and cross-functional execution.

• Drive anticipation, urgency, and sustained demand for international touring and resident shows
• Make communications a core lever of the show marketing mix
  , fully integrated with paid, CRM, and ticketing
• Lead, develop, and set standards for the touring and resident show PR teams and the agencies that support them
• Own the strategy and governance of show-specific social media channels as an earned and owned demand driver
• Leverage public affairs as a growth enabler to unlock market access, market entry, and partnerships
• Ensure communications is a core driver of ticket revenue and brand equity
• Orchestrate cross-functional alignment to deliver cohesive show launches across diverse international markets

• Lead and oversee an international show communications strategy spanning touring productions, resident shows, and public affairs
• Embed communications within the end-to-end demand engine (onsale → launch → sustain), in lockstep with market marketing plans
• Integrate public affairs into market entry and growth strategies for new territories
• Lead communications strategy in support of sponsor ships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners

• Own communications strategy and performance across all international touring and resident productions
• Ensure each show delivers:
• Clear, differentiated narrative
• Strong local and cultural relevance, adapted per market and language
• Full lifecycle comms (pre-onsale → launch → sustain)
• Implement standards, playbooks, and governance that scale across markets and local agency partners
• Act as spokesperson for international shows and manage show-level issues in market, escalating to corporate communications at HQ where required

• Ensure each show PR team owns the strategy, management, and community engagement for its show-specific social media channels
• Set the content, tone, and publishing standards that keep show channels distinctive while consistent with the masterbrand
• Align show channel activity to the onsale, launch, and sustain calendar in each market
• Drive creator, influencer, and talent-led content through show channels to build cultural relevance and organic reach
• Set and track channel performance measures (growth, engagement, referral to…