Director of Public Relations – North America Job Las Vegas area,Nevada USA,Marketing / Advertising / PR

*** Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.***

*** As this position in based in the United States, the job description is available in English only.***

________________________________

Director of Public Relations – North America

Hybrid work model – 4 days/week in the office

Full-Time Position

We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary. OUR MISSION

Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.

Today, we have a place for those who have a marked taste for thinking up exceptional products, for ensuring the smooth running of operations, for putting their ingenuity at the service of their team, in addition to contributing to enhancing their expertise and develop practices unique to Cirque du Soleil!

So don’t wait any longer and join the Cirque adventure! You will meet ambitious people and people passionate about the world of entertainment!

YOUR MISSION

The Director of Public Relations, North Americais responsible for building demand, cultural relevance, and sustained visibility for Cirque du Soleil across all North American markets.

This role exists to move PR from areactive media relations function to astrategic demand amplifier—one that creates anticipation, cultural heat, and urgency around shows, while reinforcing Cirque du Soleil’ssuper‑premium brand positioning.

Based in Las Vegas, this role acts as the regional PR and reputation lead, ensuring consistent,high‑impact communications across resident and touring shows, whileremainingtightly aligned with global brand strategy and corporate reputation standards.

Core Mission

Drive anticipation, buzz, and relevance ahead ofon‑saleand throughout a show’s lifecycle
Ensure Cirque du Soleil is culturally present, not just visible at launch moments
Align PR activity directly with demand generation and business objectives
Provide strong regional governance over PR agencies and local execution
Protect and elevate the Cirque du Soleil brand across all North American markets

Key Responsibilities 1. Regional PR Strategy & Demand Amplification

Develop and lead the North America PR strategy in alignment with global brand and marketing objectives
Translate brand positioning into compelling PR narratives that drive audience interest and intent
Design PR approaches that support:
- Early demand build (12–18 monthspre‑opening, for new shows)
- Sustained visibility during runsfor both resident and touring shows
- Strategic peaks tied to ticketing and pricing moments
Ensure PR is an integrated lever within the broader“Selling the Show”(a combination of Marketing, Communications and Ticketing at Cirque du Soleil) demand system

2. Cultural Relevance & Visibility

Position Cirque du Soleil as aculturally relevant force in North America, beyond entertainment trade media
Build relationships with:
- Tier‑1 cultural, lifestyle, and business media
- Influential creators, tastemakers, and opinion leaders
Identify and activate cultural moments, collaborations, and partnerships that extend reach beyond paid media
Work closely with marketing and brand teams to ensure cultural consistency and sharpness

3. Show‑LevelPR Orchestration (Resident & Touring)

Oversee PR strategy across all North American shows (resident and touring)
Ensure each show has:
- A clear PR narrative aligned with its brand positioning
- Distinctiveness within the Cirque portfolio
Guide and support show‑levelPR managers and agencies, without centralizing…