Vice President, Marketing & Communications

# Vice President, Marketing & Communications##-### @vegasdesertdogs

Posted on 5/19/2026-Full-time##

Job Description
** Las Vegas Desert Dogs**# Vice President, Marketing & Communications Las Vegas Lacrosse LLC (Las Vegas
· NV)
Department:
Marketing

Reports to:

Chief Business Officer Date:
May 19, 2026

The Las Vegas Desert Dogs are entering their fourth season in the National Lacrosse League (NLL) and have quickly emerged as one of the fastest-growing brands in professional sports. Co-owned by Wayne Gretzky, Dustin Johnson, Steve Nash, and Joe Tsai, the organization plays home games at Lee's Family Forum in Henderson, Nevada.

The
** Vice President, Marketing & Communications
** will serve as the architect of the Desert Dogs brand and fan growth engine - overseeing marketing strategy, communications, content, creative, digital media, and customer lifecycle marketing across the organization.

This executive leadership role is responsible for driving awareness, revenue, fan acquisition, retention, and brand affinity by creating a fully integrated marketing ecosystem that converts prospects into passionate lifelong fans. The role will oversee the entire customer journey, from first touch and lead generation through purchase, retention, upsell, and advocacy - utilizing Hub Spot CRM, lifecycle automation, paid media, data analytics, and personalized fan engagement strategies.

The ideal candidate is both a strategic brand builder and an aggressive revenue marketer, someone capable of elevating the Desert Dogs' position in the Las Vegas market while building a modern, high-performance marketing operation rooted in creativity, accountability, innovation, and measurable results.

Success in this role will be measured through ticket revenue growth, database expansion, fan retention, brand engagement, earned media impact, campaign ROI, and the continued growth of the Desert Dogs throughout Las Vegas, North America, and the global lacrosse landscape.#

JOB DESCRIPTION
- WHAT YOU WILL DO:

Brand, Strategy & Leadership
* Lead the organization's overall marketing, communications, content, and brand strategy across all business verticals.
* Serve as the strategic leader of the Desert Dogs brand, ensuring consistent voice, positioning, storytelling, and creative execution across all platforms.
* Build and lead a best-in-class marketing and communications department centered around innovation, accountability, urgency, creativity, and measurable performance.
* Develop and execute integrated marketing campaigns that drive ticket sales, partnerships, merchandise revenue, and fan engagement.
* Oversee annual marketing planning, budgeting, campaign strategy, and organizational marketing priorities.

Customer Journey, CRM & Fan Growth
* Own the organization's full customer lifecycle strategy - from lead generation and fan acquisition through retention, loyalty, upsell, and re-engagement.
* Lead all CRM and lifecycle marketing initiatives utilizing Hub Spot, including segmentation, lead scoring, automation workflows, nurture campaigns, database growth, and fan communication strategy.
* Develop personalized fan journeys across email, SMS, paid media, retargeting, website engagement, and digital touchpoints designed to maximize conversion and lifetime value.
* Build scalable lead generation systems that support ticket sales, premium sales, group sales, partnerships, youth lacrosse initiatives, and community engagement programs.
* Partner closely with ticketing leadership to optimize lead flow, conversion funnels, sales enablement, and marketing attribution.

Digital Marketing & Paid Media
* Lead all paid media strategy and digital advertising initiatives across Meta, Google Ads, You Tube, Connected TV, programmatic display, SEM, paid social, and emerging platforms.
* Oversee Connected TV advertising campaigns through MNTN and comparable media buying platforms.
* Manage media planning, audience targeting, attribution modeling, budget allocation, and campaign optimization to maximize return on ad spend.
* Oversee digital infrastructure supporting campaign performance including landing pages, website marketing integrations, conversion funnels, tracking systems, and analytics.
* Utilize data, analytics, and consumer insights to continuously optimize marketing effectiveness and customer acquisition performance.

Communications, Content & Media
* Lead all public relations, communications, media relations, executive communications, and crisis communications efforts.
* Oversee the…