Assistant Store Manager, HOKA

About HOKA

At HOKA, we believe in the transformational power of running and the joy and optimism that movement brings. Our passion for our brand and products drives us to share this enthusiasm with as many people as possible, from pro runners to neighborhood walkers. We celebrate diversity and are committed to an inclusive and equitable workplace where all employees can come as they are.

Our Assistant Store Managers are integral to the success of the HOKA Brand. As an Assistant Store Manager, you partner closely with the Store Manager to drive business results and regularly share the HOKA Brand values, vision, and mission with your team members.

• Drive and own key store goals including sales, conversion, NPS, and customer capture.
• Set targets and motivate team members to achieve goals within each shift.
• Ensure operational excellence in all aspects of the business, prioritizing programs that enhance the customer journey.
• Take responsibility for day‑to‑day operations: training, visual merchandising, opening/closing the store, securing all assets, and planning and preparing the labor schedule.
• Maintain store security system, manage inventory and cash controls, and serve as Manager on Duty in the Store Manager’s absence.
• Assist in recruiting, hiring, and training team members who know how to drive brand awareness and education while providing excellent service.
• Maintain an optimistic and energetic attitude, inviting all customers into the HOKA community through exceptional service.

• Drive and achieve key business KPIs such as sales, conversion, ATV, customer capture, and NPS.
• Manage and track store KPIs while motivating and engaging team members to work together.
• Ensure the highest level of customer service and measure service via NPS.
• Assist in hiring, onboarding, and training team members to ensure engaged and high‑performing teams.
• Set plans and targets and entrust team members appropriately.
• Support community by helping with in‑store events and local outreach.
• Assist in store administration and operations, ensuring compliance with policies and procedures.
• Manage key controls including store labor, inventory, and cash.
• Ensure the highest level of visual merchandising and standards, executing visual directives and guidelines.
• Assist in driving and executing key initiatives and retail programs that enhance the customer journey.

• Two (2) to four (4) years minimum retail store management experience preferred.
• Excellent communication skills to convey the HOKA and Deckers Brands vision and mission to team and customers.
• Excellent organizational skills to coordinate people, resources, and services to achieve business goals.
• Fantastic problem‑solving skills and the ability to work through challenges.
• Ability to prioritize and multi‑task in a fast‑paced environment.

• Flexibility of schedule and hours to meet the needs of the business.
• Flexibility to travel to meet the needs of the business.
• Valid State or Federal Identification.

We offer competitive pay, discounts, perks, global contests, and opportunities for growth and development to recognize the important role each person plays in the Deckers Brands mission.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.