Trade Marketing Manager | West

Stateside Brands is a rapidly growing spirits company dedicated to crafting premium‑quality beverages – Surfside Iced Teas and Lemonades, Stateside Vodka, and Stateside Vodka Sodas. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Stateside Brands is seeking a proactive and dynamic Trade Marketing Manager, a key team member contributor in helping to develop, plan, and execute localized markets’ annual sales and marketing plans across the West region, primarily California, Arizona, and Nevada. This role is central to our mission, driving the development and execution of key marketing strategies that elevate consumer experiences and deepen brand engagement.

You'll spearhead initiatives across various channels, harnessing creativity and strategic insight to enhance visibility and drive market growth.

This role functions as a field‑based extension of HQ’s trade strategy team, supporting solicitation through advertising and promotional activities.

• Collaborate with the VP of Trade Strategy and the Regional and State Sales Directors and Managers to craft and deploy brand and channel strategies, focusing on on‑premise and off‑premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and sales within your key DMA.
• Work in close alignment with the local Sales team to ensure national programming is executed with excellence at the local level. Adjust plans regionally as needed.
• Manage and execute against a formal planning calendar for each brand.
• Develop retailer‑specific strategies and suggestions derived from a wide array of data and research findings and be able to craft a story to sell‑in opportunities.
• Recommend consumer promotions for in‑store implementation in coordination with HQ and distributors to enhance product visibility and drive sales.
• Identify new business opportunities and recommend marketing strategies to HQ to enhance brand growth and distributor engagement.
• Build and maintain strong relationships with key stakeholders, including liquor boards and buyers, to advocate for Stateside’s brands and support distributor sales efforts without negotiating regulatory or compliance matters.
• Serve as a pivotal figure in promoting shopper engagement within the larger marketing team.
• Participate in GSM meetings.
• Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives.
• Track and report local marketing expenses and co‑op activities for HQ finance team approval and processing.
• Provide free displays, signage, and promotional materials to retailers as part of marketing campaigns.

• Bachelor’s degree in Business, Marketing, or a related field. Master’s Degree preferred.
• 5+ years of experience in the alcoholic beverage industry.
• Exceptional ability to work both independently and as part of a team.
• Excellent communication skills and the ability to prioritize effectively.
• Deep understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance.
• Proven project management, communication, and organizational skills.
• Off‑Premise and On‑Premise channel experience, with a solid grasp of the differing channels.
• Demonstrated ability to effectively work cross‑functionally and collaboratively, both internally and externally with all key stakeholders including distributors, customers, and brand partners.
• Skilled in negotiation and relationship management.
• Advanced proficiency in Microsoft Office and Google Workspace.
• Availability to travel as required. Estimated 20‑25%.
• Military experience is a plus.

• Estimated Base Salary Range: $100,000 – $140,000 USD.
• Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
• The salary range refers to base salary only and is not inclusive of the total compensation package.

Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military‑friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.