Sr. Business Development Manager

Senior Business Development Manager

Senior Business Development Manager focuses on business development through strategic prospecting, relationship cultivation, and the execution of sales strategies to book corporate, association, tradeshow, affiliate, and large‑scale special events at Allegiant Stadium. The primary job function is to develop and contract business opportunities/accounts that align with the Company’s desired customer profile to meet and exceed quotas and financial objectives as set by Management.

• Prospect and facilitate interactions with local, regional, and nationwide contacts to support overall sales efforts.
• Respond proactively to leads and cultivate relationships with clientele through site visits, strategic travel, networking, and daily interactions via email, phone, and in‑person meetings.
• Develop and execute sales strategies, destination partnerships, and marketing initiatives under the direction of the Senior Director of Sales.
• Solicit all existing and prospective target accounts within defined market segments, negotiating contracts that meet company financial objectives.
• Develop and maintain a robust account base that produces incremental revenue for the Company.
• Secure large‑scale event opportunities with emphasis on field‑level events, premium experiences, and full venue buyouts.
• Target and develop business opportunities within key verticals including Technology, Pharmaceutical, Insurance, Finance, Automotive, Association & Tradeshow groups, and affiliates.
• Maintain strategic relationships with local hotel partners, destination management companies (DMCs), third‑party planners, experiential agencies, and the Las Vegas hospitality community.
• Integrate with and support partnership efforts alongside the Las Vegas Convention and Visitors Authority (LVCVA) team to maximize destination sales opportunities.
• Conduct focused and strategic travel to key customers, agencies, third parties, and industry partners to support business development efforts and long‑term revenue growth.
• Generate immediate sales opportunities and pipeline growth using an established book of business and industry relationships.
• Position venue benefits verbally and in writing, aligning unique offerings with customer priorities and business objectives.
• Develop deep knowledge of industry trends, market conditions, economic factors, and emerging opportunities within designated vertical markets.
• Guide conversations toward favorable outcomes while maintaining company financial objectives.
• Research and identify new leads within target market segments, qualifying leads through event scope, venue fit, and revenue potential.
• Plan and execute impactful site visits to showcase venue capabilities, food & beverage experiences, premium offerings, and customized event opportunities.
• Maintain accurate forecasting and reporting in Sales CRM, ensuring follow‑up deadlines are met.
• Create customized proposals, presentations, and estimates tailored to each client.
• Strategize with Sales Leadership on sales strategies, negotiation approaches, and agreement structures.
• Build trust and maintain long‑term client partnerships through relationship‑building techniques.
• Support and participate in trade shows, networking events, industry conferences, and out‑of‑market sales initiatives throughout the year.
• Maintain active membership and involvement in key industry organizations (e.g., MPI, PCMA, IAEE).

• Bachelor’s Degree in Business, Hospitality, Marketing, or related field (preferred).
• Minimum 5 years of sales or business‑development experience within hospitality, venues, sports & entertainment, destination management, or event sales industries.
• Minimum 2 years of experience selling large, complex group business within hotels, stadiums, convention centers, or similar venues.
• Proven experience developing new business opportunities and maintaining strong client relationships.
• Existing relationships with experiential agencies, third parties, local DMCs, hotels, and customers in the meetings and events industry.
• Established book of business with demonstrated ability to drive revenue opportunities.
• Stron…