Powersports Dealership General Manager

Job Summary

We seek a seasoned RV Sales Manager to spearhead our sales operations, fostering a culture of excellence, innovation, and customer obsession. In this pivotal role, you will orchestrate dealership-wide strategies to smash sales targets, optimize inventory turnover, and build lasting client relationships. With uncapped commissions and a collaborative team vibe, you will have the autonomy to innovate while leveraging cutting‑edge CRM tools and digital marketing tactics.

This isn't just a job – it’s a launchpad for your career in dealership management, where top performers can climb to General Manager or Regional Director roles within 18 months.

• Lead and Mentor Sales Teams: Hire, train, and coach a team of 8‑12 RV sales consultants, conducting regular performance reviews, skill‑building workshops, and motivational huddles to boost close rates by 25%+.
• Drive Revenue and Sales Strategies: Develop and execute comprehensive sales plans, including promotional campaigns, upselling techniques, and cross‑selling accessories to achieve $15M+ in annual unit sales.
• Customer Relationship Management (CRM): Champion exceptional customer service by overseeing the full sales lifecycle – from lead generation via SEO‑optimized digital funnels to post‑sale follow‑ups, ensuring 95%+ satisfaction scores and repeat business.
• Inventory and Operations Oversight: Collaborate with finance and service departments to manage RV inventory levels, forecast demand using data analytics, and minimize carrying costs while maximizing gross profit margins.
• Market Analysis and Growth Initiatives: Stay ahead of RV industry trends such as sustainable travel and tech‑integrated campers; launch targeted outreach to high-net-worth clients, RV clubs, and trade shows to expand market share.
• Compliance and Reporting: Ensure adherence to dealership standards, state regulations, and manufacturer guidelines; deliver insightful KPIs on sales metrics, conversion rates, and ROI to senior leadership.

• Proven Track Record: Demonstrated success in sales leadership within the automotive or RV dealership sector, with a history of exceeding quotas (e.g., $10M+ annual sales volume).
• Educational Background: Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent experience in retail management or hospitality sales considered.
• Technical Savvy: Proficiency in CRM software (e.g., Dealer Track, Salesforce), Microsoft Office Suite, and digital tools for lead tracking and analytics.
• Essential
  
  Soft Skills:
  
  Outstanding communication skills, negotiation expertise, and team‑building prowess; a proactive, results‑oriented mindset with a knack for problem‑solving in high‑stakes scenarios.

• Deep knowledge of recreational vehicle features, financing options, and aftermarket upgrades.
• Experience with e‑commerce integration for online RV sales and virtual tours.
• Certifications like RVIA Sales Professional or Automotive Sales Management a plus.
• Bilingual abilities (Spanish/English) to serve diverse clientele.

Earn competitively at the high end of the market with a base salary range of $80,000 – $100,000 annually, plus uncapped commissions, performance bonuses, and profit‑sharing that can push total compensation to $200,000+. Our comprehensive package includes:

• Health, dental, and vision coverage with low premiums.
• 401(k) plan.
• RV loan discounts for personal use.
• Ongoing professional development, including industry conferences and leadership retreats.

We are an equal opportunity employer – we celebrate diversity and are committed to creating an inclusive environment for all.