Inbound Sales Performance Leader

About Tur Fresh

Tur Fresh is the original and most established artificial turf cleaning and maintenance company serving homeowners and businesses across multiple states. For over 26 years, we’ve focused on creating cleaner, safer, and more enjoyable outdoor spaces while building lasting customer relationships. We continuously improve how we sell, coach, operate, and serve by embracing AI, testing new ideas, and holding ourselves accountable.

We value curiosity and a commitment to getting better every week.

Through our Turf Rescue initiative, we donate regularly to animal shelters and rescues, supporting the care of dogs and helping the organizations that protect and rehome them.

Improve our inbound sales team’s conversion rate. Everything else—coaching, accountability, role‑playing, call reviews, AI insights, training reinforcement, and performance management—is designed to accomplish that goal.

This role begins as a 90‑day performance engagement. At the end of the engagement we will ask:
Did our sales team improve because you were here? If the answer is yes, we’ll consider a long‑term leadership role.

• Every customer begins as an inbound inquiry.
• Customers have already expressed interest before speaking with our team.
• Sales consultants educate, qualify, quote, and close customers entirely over the phone.
• Field technicians verify measurements and perform the work; they do not sell.
• Marketing generates demand; sales converts demand.

We’ve been in business for more than 26 years, but we don’t settle for the status quo. We continuously refine how we sell through AI, call analysis, operational feedback, experimentation, evolving sales playbooks, and continuous learning.

We have a strong operating foundation:

• AI‑assisted call analysis
• Weekly coaching reports
• CRM dashboards
• Sales scorecards
• Standard operating procedures
• Structured onboarding
• Weekly sales workshops
• KPI reporting

We expect you to learn our business quickly, contribute ideas, reinforce what works, challenge what doesn’t, and help us continuously improve coaching and selling.

• Own the daily performance of our inbound sales team.
• Coach sales consultants through structured one‑on‑one coaching.
• Reinforce and expand on concepts taught during weekly sales workshops.
• Review recorded sales conversations and AI‑generated coaching insights.
• Conduct role‑play sessions using real customer scenarios.
• Inspect execution to ensure coaching becomes a daily habit.
• Hold salespeople accountable for consistently executing our sales methodology.
• Improve discovery, qualification, objection handling, follow‑up, and closing.
• Accelerate new hire development.
• Reduce sales‑created operational issues through better qualification and documentation.
• Partner with Sales Operations, Marketing, and Operations to improve the customer experience.
• Identify opportunities to improve both individual performance and our overall sales process.

Success is measured by results, not activity.

Primary KPI

• Team conversion rate

Supporting KPIs

• Revenue per quote
• Maintenance plan attachment rate
• Sales‑created operational errors
• New hire ramp time
• CRM hygiene
  
  Sales quality and consistency

This role is for someone who enjoys owning performance. You believe coaching includes reinforcement, inspection, accountability, and follow‑through, not just delivering advice. You earn the respect of talented salespeople while challenging them to continually improve. You thrive in organizations that constantly learn, test, and improve. Most importantly, you measure your success by the measurable improvement of the people you lead.

We’re far more interested in how you’ve improved sales performance than where you’ve worked. The ideal candidate has successfully improved the performance of an inbound sales team through coaching, accountability, and consistent execution.

• Improved conversion rates through coaching and accountability.
• Reviewed recorded sales calls and identified coaching opportunities.
• Conducted one‑on‑one coaching and structured role‑playing.
• Reinforced training through…