Event Technology Sales Executive

About our client

Our client is a national business-technology and event-technology solutions company with 35+ years of experience and fully staffed offices in major metropolitan markets across North America. They provide IT, AV, interactive, and event-production technology for meetings, conventions, trade shows, exhibits, specialty events, and temporary business environments, from computers for contract staff and breakout-room support to registration technology, digital signage, kiosks, exhibit environments, and multi-story video walls.

About the role

The Event Technology Sales Executive is a sales hunter and strategic account builder responsible for driving new revenue across the client's event, exhibit, AV, IT, and interactive technology solutions. This role is built for a consultative seller who can identify opportunity, engage executive-level stakeholders, uncover business needs, and position the company as a trusted partner throughout the customer journey.

The ideal candidate brings proven experience in live events, trade shows, exhibits, experiential marketing, event technology, AV production, or a related B2B services environment, and is comfortable prospecting, managing complex sales cycles, responding to RFPs, developing proposals, and collaborating across internal teams to move qualified opportunities from first conversation to signed agreement.

This role reports to the VP of Sales, Event Solutions.

• Act as a front-line representative through inbound and outbound outreach, creating connections that lead to long‑term client partnerships.
• Pursue leads, prospect target accounts, qualify opportunities, and build a disciplined pipeline across enterprise, mid‑market, agency, exhibit, and event clients.
• Engage decision-makers and influencers through email, phone, social, in‑person meetings, industry events, and relationship‑driven business development.
• Run discovery sessions to understand client goals, business challenges, event requirements, stakeholder priorities, and buying criteria.
• Align event technology, AV production, exhibit support, IT, digital signage, interactive solutions, and onsite service into clear business value.
• Develop pitches, capabilities presentations, written proposals, RFP responses, quotes, and business cases; review them with operations, sales leadership, production, and solutions stakeholders.
• Negotiate terms and prepare agreements within approved commercial parameters.
• Collaborate with Marketing, Solutions, Operations, Production, and Account Management for a seamless client experience from first conversation through handoff.
• Represent the company at industry events, conferences, client meetings, and trade shows.
• Maintain accurate CRM records, pipeline stages, activity history, and forecasting data (Salesforce, Hub Spot, or similar).
• Provide feedback on market trends, competitive activity, client needs, and sales process; mentor newer team members.

• Consistent new revenue growth from high‑value enterprise and mid‑market opportunities.
• Repeatable, long‑term relationships that expand beyond a single project or event.
• Strategic pipeline volume and velocity aligned with the company's growth priorities.
• Recognition as a trusted advisor for event, exhibit, AV, IT, and digital technology solutions.
• 3+ years of proven B2B sales experience in trade shows, exhibits, live events, experiential marketing, AV production, event technology, IT rentals, or a related service‑based industry.
• Demonstrated success in new customer acquisition, account penetration, client retention, and relationship expansion.
• Strong ability to build and manage a sales pipeline and move complex deals forward.
• Proven success engaging executive‑level stakeholders,…