Regional Account Executive

Founded in 2010, New Tradition is a premium out-of-home media company, specializing in best-in-class assets that commands attention across the country. We help brands stay top-of-mind by targeting consumers while they are on the go, as well as in the vibrant areas where they live, work, and play.

New Tradition works with top brands and agencies, delivering game-changing campaigns across our premium large format displays and lifestyle center portfolios. Our iconic inventory includes the world-famous One Times Square and other marquee assets in Las Vegas, Chicago, New York, Los Angeles, Miami, Boston, Atlanta, Washington D.C., San Francisco, Seattle, Portland, Nashville, and Austin.

New Tradition is a portfolio company sponsored by Blackstone, the world’s largest alternative asset manager, with over $1 trillion in assets under management. Our partnership with Blackstone, with its extensive portfolio of real estate assets and network of portfolio companies, helps to fuel New Tradition’s continued growth and meaningfully enhances our network of real estate and advertising relationships.

Las Vegas is an important and expanding market for New Tradition. We are assembling a best in class portfolio across the region and are entering a transformational phase of growth. We are looking for an entrepreneurial salesperson who wants to help build our presence, shape our commercial strategy, and grow with us as the business evolves.

As Regional Account Executive, you will own revenue generation across New Tradition’s Las Vegas portfolio. You will carry a regional sales budget and be accountable for consistently meeting or exceeding it by developing new business, expanding existing client relationships, and strengthening New Tradition as a leading OOH partner in the market.

You will work with local and regional agencies and direct clients to understand their business objectives and develop compelling solutions across New Tradition’s offerings. The role requires someone who can sell the full value of a premium portfolio, spanning long-term campaigns, flighted opportunities, major events, high-impact takeovers, and integrated brand activations.

This is an opportunity to play a meaningful role in the continued development of New Tradition’s Las Vegas business. The successful candidate will combine strong local relationships with an entrepreneurial mindset, helping us identify new revenue opportunities, deepen our position in the market, and capitalize on the significant growth ahead.

• Build and manage a strong pipeline of local and regional agency and direct-client opportunities.
• Meet or exceed an annual sales budget tied to the Las Vegas portfolio.
• Develop new business through consistent prospecting, client outreach, networking, and relationship building.
• Grow existing accounts by identifying additional ways New Tradition’s portfolio can support client objectives.
• Create and execute strategies for long-term perm campaigns, flighted and event-driven programs, and experiential activations.
• Position New Tradition’s Las Vegas portfolio as a differentiated, high-value alternative within the regional OOH marketplace.
• Translate client objectives into integrated proposals that may include multiple assets, formats, and capabilities.
• Draft proposals, reserve and contract media space, and oversee campaign execution in partnership with Marketing, Operations, Finance, and other internal teams.
• Maintain accurate and disciplined pipeline reporting in Salesforce.
• Stay closely informed about market activity, major events, advertiser priorities, and the competitive landscape.
• Contribute market intelligence and commercial insight as New Tradition continues expanding its Las Vegas presence.

• You have…