YouTube Manager

Responsibilities

• Own the creative direction of You Tube packaging (titles and thumbnails) across all ACQ brands (Alex, Leila and Sharran)
• Work closely with Creative Producers and social team to finalize the packaging creative direction
• Work closely with the Design team to ensure the brief translates accurately into the final thumbnail
• Own the full You Tube scheduling process end-to-end — including tags, chapters, and end screens — across all ACQ brands
• Conduct final QC checks before every upload - confirming packaging alignment, metadata accuracy, and technical spec compliance
• Develop and run a consistent A/B testing framework for thumbnails and titles across new and catalogue videos
• Maintain a forward-looking upload calendar, coordinating with thumbnail designers, editors and post-production to ensure on-time delivery without last-minute scrambles
• Ensure packaging decisions are rooted in data, not preference - every choice should be defensible against performance benchmarks
• Own You Tube analytics across all ACQ Media channels (Alex, Leila and Sharran) — views, impressions, CTR, retention, subscriber velocity, and revenue metrics
• Build and maintain AI agent-powered workflows for data compilation, anomaly detection, and performance reporting
• Present weekly performance insights to Media Leadership, including Media and Marketing Directors, Post and Design Directors, and Creative Producers
• Translate analytics into actionable creative, writing, and production insights for the content team to consider - not just observations
• Benchmark channel performance against competitors and category trends to identify gaps and opportunities
• Systematically audit and re‑optimize videos 1+ years old - refreshing thumbnails, titles, descriptions and metadata to drive renewed discoverability
• Build a prioritization framework for catalogue work based on impression potential, existing traction and strategic alignment
• Track performance lifts from catalogue optimisation and report on compounding revenue and performance impact over time
• Treat the back catalogue as a living asset, not an archive
• Serve as the primary point of contact with ACQ Media's You Tube Partner Manager
• Stay ahead of policy changes, monetisation updates and algorithm shifts communicated through the partner relationship
• Advocate for channel features, beta access and platform support on behalf of ACQ Media
• Communicate relevant platform updates to internal stakeholders clearly and promptly
• Monitor You Tube's evolving feature set — including new formats, monetisation tools, community features and creator studio capabilities
• Evaluate new features against ACQ Media's content strategy and present recommendations to media leadership with a clear test‑and‑measure approach
• Lead rollout and tracking of approved feature experiments
• Build a feedback loop to assess whether new features are worth embedding into standard operating procedure

• 3+ years of experience in You Tube channel management, growth or optimisation — ideally for a high‑volume channel
• Deep understanding of You Tube's packaging ecosystem: thumbnails, titles, CTR mechanics, retention patterns and algorithm behaviour
• Strong analytical fundamentals — comfortable working with data and drawing decisions from it
• Demonstrated experience with A/B testing frameworks for You Tube content
• Familiarity with AI tools for analytics, reporting or workflow automation — or a demonstrated drive to build with them
• Proficiency with project management tools (Click Up, Asana or equivalent)
• Proficiency with G‑Suite
• Strong written communication — you'll be writing titles, descriptions and internal reports regularly
• Ability to operate fully onsite in Las Vegas, NV