Ad Tech Specialist

Mass Media Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We're looking for a Ad Tech Specialist with a strong technical foundation in tracking implementation, tag architecture, and data engineering to join our growing team. This is not a media buying role — it sits at the intersection of ad tech and development, requiring someone comfortable reading and writing code, working in browser dev tools, and building measurement infrastructure that powers campaign performance across our client portfolio.

• Design, build, and own end-to-end conversion tracking solutions across Google Ads, Meta, programmatic platforms, and emerging ad tech stacks.
• Develop and maintain complex Google Tag Manager (GTM) container setups, including custom HTML tags, JavaScript variables, data layer pushes, and regex-based trigger logic.
• Implement server-side tagging solutions and configure GTM server containers to support first‑party data collection and cookie consent frameworks.
• Integrate offline and CRM conversion data into ad platforms via hashed audience uploads, enhanced conversions, and Conversions API (CAPI) implementations.
• Write and maintain custom JavaScript for advanced tracking scenarios — event listeners, DOM manipulation, dynamic parameter capture — where out‑of‑box tag templates fall short.
• Debug and resolve tracking discrepancies using Chrome Dev Tools, GTM Preview/Debug mode, pixel helper extensions, and platform‑native diagnostics.

• Build and manage data pipelines that connect ad platforms, analytics tools, and client CRM or backend systems (e.g., via GA4 event schemas, Big Query exports, or API‑based data pulls).
• Develop and maintain performance dashboards and automated reporting workflows in Tap Clicks, Looker Studio, Tableau, or similar platforms — connecting raw data sources directly rather than relying solely on manual exports.
• Maintain rigorous QA processes for all tracking deployments: pre‑launch checklists, post‑launch audits, and ongoing monitoring for data drift or breakage.
• Analyze attribution data across models (last‑click, data‑driven, MTA) and communicate implications clearly to internal teams and clients.

• Partner with media planners, account teams, and client engineering contacts to scope and execute tracking requirements for new campaigns and site launches.
• Serve as the internal technical authority on measurement — advising on what can and cannot be tracked, and proposing solutions when standard approaches don't apply.
• Document all tracking architectures, tag taxonomies, and QA procedures to ensure knowledge continuity across the team.
• Stay current on browser privacy changes (ITP, third‑party cookie deprecation), platform measurement updates, and evolving standards like the Privacy Sandbox.

• 2–5 years of experience in ad operations, marketing technology, or a technical digital marketing role — agency experience strongly preferred.
• Demonstrated ability to write JavaScript; experience reading HTML/CSS sufficient to identify tracking integration points in page source.
• Advanced Google Tag Manager expertise: custom tags, data layer schema design, server‑side containers.
• Hands‑on experience with Meta Conversions API, Google Enhanced Conversions, and platform‑native measurement tools.
• Working knowledge of GA4 event architecture, Debug View, and raw data access via Big Query or API.
• Familiarity with ad verification, viewability, and brand safety tag integrations (IAS, MOAT, DV) is a plus.
• Experience with programmatic platforms and DSPs a strong plus.
• Strong analytical instincts — you notice when numbers don't add up and you dig until you know why.
• Excellent communication skills: you can explain a…