Ex-Retail Activation & Partnership Coordinator

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Switzerland has an exciting opportunity for an Ex-retail Activation & Partnership Coordinator.

• Planning, Coordination & Partnerships
• Support the Ex-Retail Activation & Partnership Executive in managing and implementing Ex-Retail activations across various platforms including festivals, Ho Re Ca , hotspot promotions, and tactical events.
• Coordinate the preparation of creative concepts, execution plans, and logistics with agency partners, suppliers, and venue collaborators.
• Build, maintain, and activate a strong professional network within the Ex-Retail, Ho Re Ca , and events ecosystem to identify and secure high-quality activation opportunities.
• Support partnership negotiations and ensure all collaborations are accomplished in line with BAT’s brand, compliance, and operational standards.
• Manage administrative and operational processes including POs, invoices, and vendor coordination.

• Supervise on-site implementation of activations, ensuring outstanding delivery and adherence to brand and compliance guidelines.
• Identify improvement opportunities during and after activations, providing clear feedback and proposing optimizations for future events (including competition overview).

• Monitor the performance of assigned activations and track important metrics including reach, trial, engagement, and qualitative feedback.
• Support post-event evaluations and offer analytical insights to the Ex-Retail Activation & Partnership Executive.
• Develop and propose new ideas to improve efficiency, consumer engagement, and execution quality.

• Proven experience in event operations, brand activation, or project coordination (agency or client side).
• Strong organizational and multitasking skills; comfortable managing several projects simultaneously.
• Reliable, diligent, and able to deliver under time pressure.
• Good communication skills and the ability to work collaboratively with diverse teams.
• Solid understanding of basic marketing and activation principles.
• Strong Swiss German ex-retail partners network (festivals & Ho Re Ca ).
• Proficient in German and English;
  French an advantage.
• Confident user of MS Office (especially PowerPoint and Excel).
• Hands‑on, proactive, and eager to address challenges effectively.
• Great teammate who communicates clearly and works effectively with others.
• Positive energy, reliability, and a strong sense of responsibility.
• Willingness to learn, adapt, and take ownership of assigned projects.
• Enjoys dynamic environments, events, and consumer‑facing activities.

• We offer a market leading annual performance bonus (subject to eligibility).
• Our range of benefits varies by country and includes diverse health plans, initiatives for work‑life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn’t limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here  are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment,…