Director, New Business Dev - Garage Doors

Director, New Business Dev - Garage Doors

Headquartered in North York, ON, with employees in Canada, the US, China and India, New Age is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

We are seeking a Director, New Business Development – Garage Doors to launch and scale an entirely new business vertical for New Age: an innovative, patented garage door system. This is a builder's role. The garage door industry is structured around distributors, professional installers, and manufacturer relationships, and you will own the go-to-market strategy for this new product line from the ground up—building the channels, partnerships, and commercial model needed to bring a differentiated new product to market.

This role reports directly to the President.

• Build and execute the commercialization strategy for New Age's new garage door product line, defining the optimal mix of product sales, channel partnerships, and licensing opportunities.
• Define and prioritize the channel strategy across direct sales, distributor and installer partnerships, manufacturer relationships, and retail.
• Own the category P&L, revenue forecasting, and pricing strategy across all commercial models.
• Develop the framework for structuring commercial and partnership agreements, including terms, commitments, and territory considerations.
• Lead partnership and licensing negotiations with established players in the garage door industry.
• Build New Age's distributor and professional installer network for the garage door category from the ground up.
• Develop and convert a pipeline of distributor, installer, and partner leads into signed commercial agreements.
• Structure partnership terms that protect New Age's intellectual property while accelerating market adoption and revenue.
• Partner with Product Development and Engineering to align the product roadmap with market demand, including defining SKU architecture and future product extensions.
• Guide product-market fit decisions on configurations, finishes, and features to maximize commercial reach.
• Implement effective pricing, promotional, and discounting strategies for optimal growth in each channel.

IP & Cross-Functional Collaboration

• Partner with legal and engineering to protect and enforce New Age's intellectual property and ensure commercial agreements are sound and enforceable.
• Partner with Marketing, Supply Chain, Sourcing, and Product Development to align strategy and ensure launch readiness.
• Present strategy, pipeline, and performance to the President and executive leadership on a regular cadence.

Performance Management

• Develop KPIs and reporting to measure category performance across direct sales, partnerships, and channel penetration.
• Monitor market trends, the competitive landscape, and the broader garage door replacement market to…