Student Social Media Manager

Student Social Media Manager | University of Kansas

The Student Engagement Center (SEC) at the University of Kansas serves as a hub for student involvement, leadership development, impact programs and resources, and community programs. Through the Student Engagement Center, KU students deepen their connection to each other and KU by exploring communities and opportunities to thrive during their Jayhawk experience. Students will engage through registered student organizations, leadership experiences, and professional development workshops.

The Center will impact students by providing for direct needs in the Campus Cupboard, Pregnant and Parenting Pantry, clothing closets, and the Emergency Aid Network. Jayhawks will build community as they connect with peers and engage in student support programs. The Student Engagement Center enhances existing programs by providing greater resources and deeper connections across Student Affairs.

The Student Social Media Manager is responsible for utilizing major social media platforms to help convey the overall voice and brand of the Student Engagement Center via engaging content that highlights student voices, displays the many offerings of the center and fosters online engagement with KU Students. This will be done by creating and planning social content, performing daily engagement, gathering analytic data, and working with SEC full-time staff to collaborate on marketing campaigns as needed.

50% - Social Media Management

• Content Creation & Scheduling:
  Developing and posting, including on-camera appearances for videos.
• Engagement & Community Management:
  Responding to comments/DMs, interacting with students, and managing social channels daily.
• Strategy & Planning:
  Creating content calendars, planning campaigns for events, writing content/scripts for posts and following university brand guidelines.
• Analytics & Reporting:
  Tracking metrics (likes, shares, engagement rates) and reporting on performance.
• Trend Monitoring:
  Staying updated on popular (and appropriate) trends and memes to keep content relevant.
• Event Coverage:
  Providing live, on-site social media coverage of campus events.

30% - Student Outreach & Engagement

• Network with student organization social channels to share relevant content.
• Plan social campaigns and coordinate special social projects.
• Assist with brainstorming of original content and campaigns.

15% - Administration

• Manage and respond to requests for social media collaboration/posting.
• Helping create a process for request that allows for proper turnaround/posting times.

5% - Other Duties as Assigned